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How do you build a company passionate about science education?

Listen to our Interview with Laurie Kreindler of It’s About Time to find out!

Laurie Kreindler’s underlying skill has always been telling impactful stories through a variety of platforms.  Her history of art and filmmaking lent themselves to her current business It’s About Time, which creates curriculums for educational programs.  Their major focus is to publish scientific programs that are in line with how real science works in the mainstream classroom!  In this inspiring interview, Laurie shares what STEM is (Science, Technology, Engineering & Math) how she secured a contract with the NSF (National Science Foundation) and how she’s grown her business through selling it, buying it back and completely rebranding it!

Laurie’s Kick-A$$ Quotes:

It was a matter of patience and giving some time for reflection.

The common denominator is trying to identify a clear need and find a solution to meet that need.

My job has always been to…try to identify either a message or a story that I thought needed to be told and I thought would resonate and then figure out a way to get the story completed, disseminated or shown or put in a place where it could have impact.

Laurie’s Favorite 5:

1. Business Tool: honesty

2. City in the world: Phnom Penh, the capital of Cambodia

3. Business Book: eMyth Revisited (get a free audio of this book now!)

4. Class in high school: jewelry making

5. Personal habit: yoga!

Find out more about Laurie & It’s About Time!

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