{"id":1138,"date":"2014-08-25T00:30:36","date_gmt":"2014-08-25T05:30:36","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=1138"},"modified":"2017-09-25T09:52:18","modified_gmt":"2017-09-25T14:52:18","slug":"jessica-kupferman-how-humor-can-build-a-sticky-audience","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/","title":{"rendered":"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_480\"><audio class=\"wp-audio-shortcode\" id=\"audio-1138-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=1138-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"088_-_Jessica_Kupferman.mp3\">Download<\/a><\/p><p>How\u00a0do\u00a0you leverage humor to build a thriving audience?<\/p>\n<h1>Listen to our Interview with Jessica Kupferman of Lady Business Radio\u00a0to find out!<\/h1>\n<p>Jessica Kupferman is the fabulous woman behind <em>Lady Business Radio <\/em>and co-host of\u00a0<em>She Podcasts<\/em>. \u00a0As an online business owner for 10 years, specializing in branding, marketing, design and social media, she has been a huge leader in the women in \u00a0podcasting space just by being herself&#8230;<em>funny!<\/em> \u00a0In this inspiring interview, Jessica dishes her opinions on controlled vulnerability, boundaries, outsourcing and how she uses comedy and humor to build lasting relationships!<\/p>\n<p>&nbsp;<\/p>\n<h2>Jessica&#8217;s\u00a0Kick-A$$ Quotes:<\/h2>\n<blockquote><p>Life is really too short to do the thing that you hate, the thing that you don\u2019t want to do anymore!<\/p><\/blockquote>\n<blockquote><p>The difference is between posting <i>what<\/i> you\u2019re doing versus <i>how you feel about <\/i>what you\u2019re doing. \u00a0Nobody cares about what you\u2019re doing, but it\u2019s how you feel about it that makes it <i>fascinating<\/i>.<\/p><\/blockquote>\n<blockquote><p>If you are in the position of being a leader, whether you like it or not, you have to act as one and be one!<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Jessica&#8217;s Fabulous Favorites:<\/h2>\n<p>1. Fav Biz Tool: Google Docs<\/p>\n<p>2. Fav Book: Anything by David Sedaris<\/p>\n<p>3. Fav Food: Italian<\/p>\n<p>4. Fav Social Media platform: Facebook<\/p>\n<p>5. Fav person you look up to: Gilda Radner, Carol Bernett, Lucille Ball, Tina Fey<\/p>\n<p>&nbsp;<\/p>\n<h2>Find out more about Jessica and Lady Business Radio!<\/h2>\n<p><a href=\"http:\/\/www.ladybusiness.biz\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1139\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-3.17.39-PM-300x171.png\" alt=\"Screen Shot 2014-08-24 at 3.17.39 PM\" width=\"600\" height=\"342\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-3.17.39-PM-300x171.png 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-3.17.39-PM-1024x584.png 1024w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-3.17.39-PM.png 1038w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Wanna Podcast? \u00a0You GOTTA Get Jessica&#8217;s Course!<\/h2>\n<p><a href=\"https:\/\/djd90594.isrefer.com\/go\/PSFW_SP\/katiek\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1143\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-5.05.54-PM-1024x550.png\" alt=\"Screen Shot 2014-08-24 at 5.05.54 PM\" width=\"601\" height=\"323\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-5.05.54-PM-1024x550.png 1024w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-5.05.54-PM-300x161.png 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-24-at-5.05.54-PM.png 1088w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n<p>If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biz-women-rock!-katie-krimitsos\/id818183720?mt=2\" target=\"_blank\" rel=\"noopener\">Just click HERE!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_482\"><audio class=\"wp-audio-shortcode\" id=\"audio-1138-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=1138-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"088_-_Jessica_Kupferman.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3Podcast: Play in new window | DownloadHow\u00a0do\u00a0you leverage humor to build a thriving audience? Listen to our Interview with Jessica Kupferman of Lady Business Radio\u00a0to find out! Jessica Kupferman is the fabulous woman behind Lady Business Radio and co-host of\u00a0She Podcasts. \u00a0As an online business owner for 10 years, specializing in branding, marketing, design and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[285,101,346,508,1917,509,16,510,20],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-branding","tag-coach","tag-consultant","tag-jessica-kupferman","tag-jessica-kupferman-how-humor-can-build-a-sticky-audience","tag-lady-business-radio","tag-podcast","tag-she-podcasts","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3Podcast: Play in new window | DownloadHow\u00a0do\u00a0you leverage humor to build a thriving audience? Listen to our Interview with Jessica Kupferman of Lady Business Radio\u00a0to find out! Jessica Kupferman is the fabulous woman behind Lady Business Radio and co-host of\u00a0She Podcasts. \u00a0As an online business owner for 10 years, specializing in branding, marketing, design and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-25T05:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-25T14:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"157\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/\",\"name\":\"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg\",\"datePublished\":\"2014-08-25T05:30:36+00:00\",\"dateModified\":\"2017-09-25T14:52:18+00:00\",\"author\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg\",\"width\":150,\"height\":157},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/","og_locale":"en_US","og_type":"article","og_title":"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!","og_description":"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/088_-_Jessica_Kupferman.mp3Podcast: Play in new window | DownloadHow\u00a0do\u00a0you leverage humor to build a thriving audience? Listen to our Interview with Jessica Kupferman of Lady Business Radio\u00a0to find out! Jessica Kupferman is the fabulous woman behind Lady Business Radio and co-host of\u00a0She Podcasts. \u00a0As an online business owner for 10 years, specializing in branding, marketing, design and [&hellip;]","og_url":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/","og_site_name":"Biz Women Rock!","article_published_time":"2014-08-25T05:30:36+00:00","article_modified_time":"2017-09-25T14:52:18+00:00","og_image":[{"width":150,"height":157,"url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg","type":"image\/jpeg"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/","url":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/","name":"BWR 088: Jessica Kupferman: How Humor Can Build a Sticky Audience - Biz Women Rock!","isPartOf":{"@id":"https:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage"},"image":{"@id":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage"},"thumbnailUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg","datePublished":"2014-08-25T05:30:36+00:00","dateModified":"2017-09-25T14:52:18+00:00","author":{"@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/jessica-kupferman-how-humor-can-build-a-sticky-audience\/#primaryimage","url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg","contentUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/08\/Jessica-Kupferman-square.jpg","width":150,"height":157},{"@type":"WebSite","@id":"https:\/\/bizwomenrock.com\/beta\/#website","url":"https:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World&#039;s Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"http:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":5,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1138\/revisions"}],"predecessor-version":[{"id":5007,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1138\/revisions\/5007"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/1141"}],"wp:attachment":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}