{"id":1440,"date":"2014-11-10T00:30:48","date_gmt":"2014-11-10T05:30:48","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=1440"},"modified":"2017-09-18T12:19:31","modified_gmt":"2017-09-18T17:19:31","slug":"irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/","title":{"rendered":"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You!"},"content":{"rendered":"
<\/div>\n

How do you\u00a0become a Biz woman who ROCKS?<\/p>\n

Listen to our Interview with Irene Yiribin\u00a0of Maravilla\u00a0to find out!<\/h1>\n

Irene Yibirin (yee-bee-reen) has been studying and organizing\u00a0film festivals for quite some time! \u00a0So, it was nothing new when she and a friend decided to put on the first ever Venezuelan Film Festival in New York City in 2013. \u00a0Though it didn’t bring in the money she had wanted, it definitely\u00a0<\/i>established her brand…1200 people attended! \u00a0Determined to make 2014’s festival bigger and better, she teamed with a handful of others to create the mother company\u00a0Maravilla<\/em>, an organization dedicated to showcasing South American arts and films. In this inspiring interview, Irene talks about what marketing strategy she implemented to get 2,200 attendees to her 2014 event, her incredibly creative community strategy and how anyone with a niched passion can create a business!<\/p>\n

 <\/p>\n

Irene’s\u00a0Kick-A$$ Quotes:<\/h2>\n

You have to be very clear on what is it you want to do…what is your goal?<\/p><\/blockquote>\n

For a team to work, you need to have different perspectives and different skills.<\/p><\/blockquote>\n

\n

It was clear who was in charge of what and what the responsibilities were, and that made it so much easier to work!<\/p>\n<\/blockquote>\n

<\/h2>\n

Irene’s\u00a0Favorite 5:<\/h2>\n

1. Biz Book:<\/strong> One Hundred\u00a0Years of Solitude\u00a0by Gabriel Garcia Marquez\u00a0<\/em>(get a free audio of this book now!<\/a>)<\/p>\n

2.\u00a0Business Tool:<\/strong>\u00a0Google Docs<\/p>\n

3.\u00a0Venezuelan meal:<\/strong> pequenos<\/p>\n

4.\u00a0Thing to do in New York:<\/strong> go to Central Park and let her daughter run around!<\/p>\n

5.\u00a0Film:<\/strong> The Virgin Suicides<\/p>\n

 <\/p>\n

Find out more about Irene, Maravilla & the Venezuelan Film Festival!<\/h2>\n

\"VFNNY\"<\/a><\/p>\n

Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n

If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Irene Yiribin\u00a0of Maravilla\u00a0to find out! Irene Yibirin (yee-bee-reen) has been studying and organizing\u00a0film festivals for quite some time! \u00a0So, it was nothing new when she and a friend decided to put on the first ever Venezuelan Film Festival in New York City […]<\/p>\n","protected":false},"author":2,"featured_media":1442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[283,598,1210,597,595,1889,41,16,596],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-artist","tag-arts","tag-biz-women-rock","tag-film","tag-irene-yibirin","tag-irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you","tag-marketing","tag-podcast","tag-venezuelan-film-festival"],"yoast_head":"\nBWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Irene Yiribin\u00a0of Maravilla\u00a0to find out! Irene Yibirin (yee-bee-reen) has been studying and organizing\u00a0film festivals for quite some time! \u00a0So, it was nothing new when she and a friend decided to put on the first ever Venezuelan Film Festival in New York City […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-10T05:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-18T17:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/\",\"name\":\"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png\",\"datePublished\":\"2014-11-10T05:30:48+00:00\",\"dateModified\":\"2017-09-18T17:19:31+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png\",\"width\":290,\"height\":378},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World's Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/","og_locale":"en_US","og_type":"article","og_title":"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!","og_description":"How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Irene Yiribin\u00a0of Maravilla\u00a0to find out! Irene Yibirin (yee-bee-reen) has been studying and organizing\u00a0film festivals for quite some time! \u00a0So, it was nothing new when she and a friend decided to put on the first ever Venezuelan Film Festival in New York City […]","og_url":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/","og_site_name":"Biz Women Rock!","article_published_time":"2014-11-10T05:30:48+00:00","article_modified_time":"2017-09-18T17:19:31+00:00","og_image":[{"width":290,"height":378,"url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png","type":"image\/png"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/","url":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/","name":"BWR 117: Irene Yiribin: How Grassroots Marketing Can Drive Thousands to You! - Biz Women Rock!","isPartOf":{"@id":"http:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage"},"image":{"@id":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage"},"thumbnailUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png","datePublished":"2014-11-10T05:30:48+00:00","dateModified":"2017-09-18T17:19:31+00:00","author":{"@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/irene-yiribin-how-grassroots-marketing-can-drive-thousands-to-you\/#primaryimage","url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png","contentUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/10\/Irene-Yibirin.png","width":290,"height":378},{"@type":"WebSite","@id":"http:\/\/bizwomenrock.com\/beta\/#website","url":"http:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World's Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"http:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":8,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":1652,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1440\/revisions\/1652"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/1442"}],"wp:attachment":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}