{"id":168,"date":"2014-02-14T09:55:29","date_gmt":"2014-02-14T14:55:29","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=168"},"modified":"2017-10-20T08:12:31","modified_gmt":"2017-10-20T13:12:31","slug":"laura-johnson-an-artist-who-manufactured-her-way-to-10million","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/laura-johnson-an-artist-who-manufactured-her-way-to-10million\/","title":{"rendered":"BWR 003: Laura Johnson: An Artist Who Manufactured Her Way to $10million"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_7749\"><audio class=\"wp-audio-shortcode\" id=\"audio-168-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=168-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Laura_Johnson_-_Cotton_Colors.mp3\">Download<\/a><\/p><p>How can you successfully monetize and manufacture your art?<\/p>\n<h1>Listen to our Interview with Laura Johnson, Founder of Coton Colors to find out!<\/h1>\n<p>Laura is the rare combination of artist and business woman. \u00a0Not only has she always loved\u00a0<em>creating<\/em> art, she equally loves\u00a0<em>selling<\/em> it! What started as a small, home-based artistic endeavor has turned into a $10 million dollar international company. Laura&#8217;s daughters, parents, husband and sister are all in the business and during our interview, she discusses what manufacturing an artistic product is really like and what it takes to run a successful eCommerce business.<\/p>\n<p>&nbsp;<\/p>\n<h2>Laura&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>My strategy [in rolling out new lines of product] is to put the designer touch in\u00a0<em>their\u00a0<\/em>hands and very simply and easily be able to throw a party<\/p><\/blockquote>\n<blockquote><p>It&#8217;s very crucial that you are sound [about the financials of your business] because you can convince yourself of a lot of things, but if the numbers aren&#8217;t showing it, you&#8217;re off track.<\/p><\/blockquote>\n<blockquote><p>I try to make alliances with like businesses or different businesses that have &#8216;been there, done that&#8217; so I can learn from them.<\/p><\/blockquote>\n<p><img decoding=\"async\" title=\"More...\" src=\"http:\/\/bizwomenrock.com\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" alt=\"\" \/><\/p>\n<h2>Katie&#8217;s Favorite Take-a-Ways<\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Outsource Manufacturing<\/strong><\/h3>\n<p>Laura admits one of her major mistakes was keeping the manufacturing of her pottery in-house for too long. \u00a0She had to reign in her sales efforts because she couldn&#8217;t manufacture it fast enough. \u00a0She finally made the decision to manufacture overseas, which has allowed her to keep up with demand. \u00a0With the stresses of manufacturing off her plate, she was free to spend her time growing the lines she loves in different mediums.<\/p>\n<h3><strong>Pay Attention to the Market Place Around You<\/strong><\/h3>\n<p>Coton Colors rolled out a Collegiate line of ornaments very successfully because Laura was paying attention. \u00a0When her daughters went to college, she recognized very quickly how passionate students and parents were about their schools. \u00a0She went through the licensing process and now has raving collegiate fans buying her artistic \u00a0college products.<\/p>\n<p>&nbsp;<\/p>\n<h2>Laura&#8217;s Favorite Business Books<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/B005J386GS\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B005J386GS&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\">Mastering the Rockefeller Habits<\/a> <em>by Verne Harnish<\/em><\/p>\n<p><a href=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/Mastering-the-Rockefeller.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-170\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/Mastering-the-Rockefeller-227x250.jpg\" alt=\"Mastering the Rockefeller\" width=\"150\" height=\"220\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/0615490832\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0615490832&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\">Happy Everything Cookbook<\/a> <em>by Laura Johnson<\/em><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/0615490832\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0615490832&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-169\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/Happy-Everything-Cookbook-221x300.jpg\" alt=\"Happy Everything Cookbook\" width=\"150\" height=\"220\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>If you love color, you&#8217;re going to LOVE Laura&#8217;s stuff! \u00a0<a href=\"http:\/\/cotoncolors.com\" target=\"_blank\" rel=\"noopener\">Visit her website and shop around!<\/a><\/p>\n<p><a href=\"http:\/\/coton-colors.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-171\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/coton-colors-image-250x250.jpg\" alt=\"coton colors image\" width=\"250\" height=\"250\" \/><\/a><a href=\"http:\/\/coton-colors.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-172\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/Coton-Colors-photo-250x250.png\" alt=\"Coton Colors photo\" width=\"250\" height=\"250\" \/><\/a><a href=\"http:\/\/coton-colors.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-173\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/COOKIE-JAR-LIFESTYLE-250x250.jpg\" alt=\"COOKIE-JAR-LIFESTYLE\" width=\"250\" height=\"250\" \/><\/a><\/p>\n<p><a href=\"http:\/\/coton-colors.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-174\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/103112-05l-250x250.jpg\" alt=\"103112-05l\" width=\"250\" height=\"250\" \/><\/a><\/p>\n<p><a href=\"http:\/\/coton-colors.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-176\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/02\/coton-colors-vendor-banner1-300x159.jpg\" alt=\"coton-colors-vendor-banner\" width=\"300\" height=\"159\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/02\/coton-colors-vendor-banner1-300x159.jpg 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/02\/coton-colors-vendor-banner1.jpg 696w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_7751\"><audio class=\"wp-audio-shortcode\" id=\"audio-168-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=168-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Laura_Johnson_-_Cotton_Colors.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3Podcast: Play in new window | DownloadHow can you successfully monetize and manufacture your art? Listen to our Interview with Laura Johnson, Founder of Coton Colors to find out! Laura is the rare combination of artist and business woman. \u00a0Not only has she always loved\u00a0creating art, she equally loves\u00a0selling it! What started as a small, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[19,37,49,47,48,38,46,45,2016,44,16,43],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-business","tag-ecommerce","tag-entrepreneur","tag-family","tag-internet","tag-interview","tag-johnson","tag-laura","tag-laura-johnson-an-artist-who-manufactured-her-way-to-10million","tag-manufacturing","tag-podcast","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 003: Laura Johnson: An Artist Who Manufactured Her Way to $10million - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/laura-johnson-an-artist-who-manufactured-her-way-to-10million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 003: Laura Johnson: An Artist Who Manufactured Her Way to $10million - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Laura_Johnson_-_Cotton_Colors.mp3Podcast: Play in new window | DownloadHow can you successfully monetize and manufacture your art? Listen to our Interview with Laura Johnson, Founder of Coton Colors to find out! Laura is the rare combination of artist and business woman. \u00a0Not only has she always loved\u00a0creating art, she equally loves\u00a0selling it! 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