{"id":1754,"date":"2015-02-09T00:30:06","date_gmt":"2015-02-09T05:30:06","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=1754"},"modified":"2017-09-18T11:55:46","modified_gmt":"2017-09-18T16:55:46","slug":"the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/","title":{"rendered":"BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher"},"content":{"rendered":"<div class=\"smart-track-player-container stp-color-f29900-EEEEEE\" data-uid=\"73af\"><\/div>\n<p>How do you\u00a0become a Biz woman who ROCKS?<\/p>\n<h1>Listen to our Interview with Marlo Rencher\u00a0of Snapsure!<\/h1>\n<p>Marlo Rencher is on her third startup business. \u00a0It&#8217;s called\u00a0<em>Snapsure<\/em>, an app that allows you to get real time feedback from people you trust about a purchase you&#8217;re about to make (imagine asking some friends about a dress before you buy it). \u00a0Not only has she experienced the life of a few startups, she is also a business anthropologist &#8211; someone who studies the culture of startups and entrepreneurialism. \u00a0So, you could say she knows a thing or two about this topic. \u00a0In this inspirational interview, Marlo reveals how she&#8217;s ridden the shaky wave of startups thus far, reveals a massive &#8220;oh crap&#8221; moment and how she got through it and shares her vision for her company (which you will totally love!).<\/p>\n<p>&nbsp;<\/p>\n<h2>Marlo&#8217;s\u00a0Kick-A$$ Quotes:<\/h2>\n<blockquote><p>Just because you CAN do something, doesn\u2019t mean you SHOULD do that thing.<\/p><\/blockquote>\n<blockquote><p>When can actually write a business plan and not laugh, I think you\u2019re going beyond startup stage.<\/p><\/blockquote>\n<blockquote>\n<p dir=\"ltr\">Who do I need to be in the business, as the leader of this business?<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2>Marlo&#8217;s\u00a0Favorite 5:<\/h2>\n<p><strong>1. Biz Book:<\/strong> The eMyth Revisited\u00a0<em>by Michael Gerber\u00a0<\/em>(<a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\">get a free audio of this book now!<\/a>)<\/p>\n<p><strong>2.\u00a0Super hero:<\/strong> Wolverine (has similar traits to an entrepreneur)<\/p>\n<p><strong>3.\u00a0Place to eat in Detroit:<\/strong> Traffic Jam brew pub<\/p>\n<p><strong>4.\u00a0App:<\/strong> Glimpse<\/p>\n<p><strong>5.\u00a0Way to motivate herself:<\/strong> 90&#8217;s rap music (head bobbing to Eminem&#8217;s Lose Yourself!)<\/p>\n<h2><\/h2>\n<h2>Find out more about Marlo\u00a0and Snapsure!<\/h2>\n<p><a href=\"http:\/\/snapsure.co\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1755\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/12\/Snappsure.png\" alt=\"Snappsure\" width=\"600\" height=\"265\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Snappsure.png 1233w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Snappsure-300x132.png 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Snappsure-1024x452.png 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Check Out Today&#8217;s AWESOME Sponsors!<\/h2>\n<p><a href=\"http:\/\/postcardmania.com\/bizwomenrock\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1885\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/12\/PostcardMania.png\" alt=\"PostcardMania\" width=\"293\" height=\"78\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/PostcardMania.png 1500w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/PostcardMania-800x213.png 800w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/PostcardMania-300x80.png 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/PostcardMania-1024x273.png 1024w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/postcardmania.com\/bizwomenrock\" target=\"_blank\"><strong>PostcardMania<\/strong>\u00a0&#8211; Your number one choice for PROVEN Marketing that produces results!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/linkedinfocus.com\/bwr\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1889\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/12\/LIF-hdr_977x175-300x53.gif\" alt=\"LIF-hdr_977x175\" width=\"300\" height=\"53\" \/><\/a><\/p>\n<p><a href=\"http:\/\/linkedinfocus.com\/bwr\" target=\"_blank\"><strong>LinkedIn Focus<\/strong>\u00a0&#8211; Only the most effective strategies that help you reach your business goals!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n<p>If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biz-women-rock!-katie-krimitsos\/id818183720?mt=2\" target=\"_blank\">Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Marlo Rencher\u00a0of Snapsure! Marlo Rencher is on her third startup business. \u00a0It&#8217;s called\u00a0Snapsure, an app that allows you to get real time feedback from people you trust about a purchase you&#8217;re about to make (imagine asking some friends about a dress before [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[707,709,68,708,401,126,1863],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-marlo-rencher","tag-snapsure","tag-startup","tag-startup-weekend","tag-tech","tag-technology","tag-the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Marlo Rencher\u00a0of Snapsure! Marlo Rencher is on her third startup business. \u00a0It&#8217;s called\u00a0Snapsure, an app that allows you to get real time feedback from people you trust about a purchase you&#8217;re about to make (imagine asking some friends about a dress before [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-09T05:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-18T16:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Marlo-Rencher.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/\",\"name\":\"BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Marlo-Rencher.png\",\"datePublished\":\"2015-02-09T05:30:06+00:00\",\"dateModified\":\"2017-09-18T16:55:46+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Marlo-Rencher.png\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/12\/Marlo-Rencher.png\",\"width\":150,\"height\":150},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/the-mindset-of-a-serial-startup-entrepreneur-with-marlo-rencher\/","og_locale":"en_US","og_type":"article","og_title":"BWR 143: The Mindset of a Serial Startup Entrepreneur with Marlo Rencher - Biz Women Rock!","og_description":"How do you\u00a0become a Biz woman who ROCKS? 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