{"id":19,"date":"2014-01-22T22:24:36","date_gmt":"2014-01-23T03:24:36","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=19"},"modified":"2017-10-20T08:13:57","modified_gmt":"2017-10-20T13:13:57","slug":"joy-gendusa-postcardmanias-22-million-journey","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/joy-gendusa-postcardmanias-22-million-journey\/","title":{"rendered":"BWR 001: Joy Gendusa: PostcardMania&#8217;s $22 Million Journey"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_1155\"><audio class=\"wp-audio-shortcode\" id=\"audio-19-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=19-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Interview_with_Joy_Gendusa_2.mp3\">Download<\/a><\/p><p>How do you grow a $22 million business from scratch?<\/p>\n<h1>Listen to our interview with <strong>Joy Gendusa,\u00a0<\/strong>Founder and CEO of PostcardMania to find out!<\/h1>\n<p>What began as a graphic design company 19 years ago has flourished into a $22 million (and growing) full service marketing company. \u00a0Joy is a total powerhouse and makes business look SMART and FUN!<\/p>\n<h2>Joy&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>I&#8217;m always looking at how I can make PostcardMania more\u00a0valuable.<\/p><\/blockquote>\n<blockquote><p>Everybody goes through a funk where they\u2019re just in a bad mood. \u00a0But I could force myself\u00a0to laugh and I could find something to laugh about.<\/p><\/blockquote>\n<p><!--more--><\/p>\n<h2>Katie&#8217;s Favorite Take-a-Ways<\/h2>\n<p><strong>When things are falling apart, you may have to hide the pain and chaos in order to let creativity continue to produce.<\/strong>\u00a0In 2008, Joy Gendusa\u2019s company was on a high. With record profits, they began construction on their new location. A year later, she found herself in a personal hell as the banks were calling her loan and scrutinizing her finances. For two years while the ugly battle continued, she took no paycheck and carried the burden alone so her company could continue to create and produce revenues. She understood that introducing that energy into her company would stifle growth. <strong><span style=\"color: #ff6600;\">Give creativity the environment it needs to grow!<\/span><\/strong><\/p>\n<h3><strong>Numbers, Metrics and Graphs&#8230;Oh My!<\/strong><\/h3>\n<p>Joy is a maniac about metrics! Though we don&#8217;t directly discuss her obsession with numbers, you can hear us refer to the graphs on her board during our interview. \u00a0This attention to the metrics is foundational to the continued growth of her company. \u00a0She always knows her numbers: where they are, where they want to go and what numbers are needed to get there. \u00a0<span style=\"color: #ff6600;\"><strong>Know your numbers!<\/strong><\/span><\/p>\n<h2>Find Out About PostcardMania<\/h2>\n<p><span style=\"font-family: Symbol; font-size: medium;\">Find out more about all the great marketing services Joy and PostcardMania provide for small businesses!<\/span><\/p>\n<p><span style=\"font-family: Symbol; font-size: medium;\">Click the logo below to access your special Business Women Rock discount!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.postcardmania.com\/freesample\/?fid=328006\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-328 aligncenter\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/01\/bizwomen-300x92.jpg\" alt=\"bizwomen\" width=\"400\" height=\"198\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_1157\"><audio class=\"wp-audio-shortcode\" id=\"audio-19-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=19-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Interview_with_Joy_Gendusa_2.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Interview_with_Joy_Gendusa_2.mp3Podcast: Play in new window | DownloadHow do you grow a $22 million business from scratch? Listen to our interview with Joy Gendusa,\u00a0Founder and CEO of PostcardMania to find out! What began as a graphic design company 19 years ago has flourished into a $22 million (and growing) full service marketing company. \u00a0Joy is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[33,34,30,35,4,2018,32,31],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-biz-women","tag-business-women","tag-female-entrepreneurs","tag-inspiring-women","tag-joygendusa","tag-joy-gendusa-postcardmanias-22-million-journey","tag-women-empowerment","tag-women-entrepreneur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 001: Joy Gendusa: PostcardMania&#039;s $22 Million Journey - Biz Women Rock!<\/title>\n<meta name=\"description\" content=\"Listen to our interview with Joy Gendusa, Founder and CEO of PostcardMania to find out how you grow a $22 million business from scratch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/joy-gendusa-postcardmanias-22-million-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 001: Joy Gendusa: PostcardMania&#039;s $22 Million Journey - 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