{"id":220,"date":"2014-02-24T07:09:22","date_gmt":"2014-02-24T12:09:22","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=220"},"modified":"2017-10-20T08:09:51","modified_gmt":"2017-10-20T13:09:51","slug":"shama-kabani-the-zen-master-of-social-media-digital-marketing","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/shama-kabani-the-zen-master-of-social-media-digital-marketing\/","title":{"rendered":"BWR 007: Shama Kabani: The Zen Master of Social Media &#038; Digital Marketing"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_6300\"><audio class=\"wp-audio-shortcode\" id=\"audio-220-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=220-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Shama_Kabani_-_The_Zen_Marketing_Group.mp3\">Download<\/a><\/p><p>How do you ride the front of the social media wave and leverage it into a huge business?<\/p>\n<h1>Listen to our Interview with Shama Kabani, Founder of The Zen Media Group to find out!<\/h1>\n<p>In 2008, Shama was a college student fascinated with social media. \u00a0She wrote a paper on why people use Twitter (back when Twitter had just 2,000 users!) and ignited a flame of interest that has only brightened since. \u00a0Out of sheer curiosity and passion, she began speaking and writing on the topic and quickly earned a reputation as someone who really &#8220;got&#8221; it. \u00a0Her book &#8220;The Zen of Social Media Marketing&#8221; is one of Amazon&#8217;s best sellers and is used as a part of the curriculum in many universities. \u00a0She&#8217;s been named one of the top 30 under 30 Entrepreneurs in America and\u00a0<em>Entrepreneur Magazine<\/em> has labeled her THE Zen Master of Marketing. \u00a0Her unique vantage point about the power of social media has proven successful for her company. \u00a0Experiencing 400% growth annually since she began in 2009, her team of 30 manages the full range of digital marketing needs. \u00a0She&#8217;s a total rockstar!<\/p>\n<p>&nbsp;<\/p>\n<h2>Shama&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>I believe you should practice what you preach. \u00a0There wasn\u2019t a single thing we were telling the clients to do that we weren\u2019t doing ourselves.<\/p><\/blockquote>\n<blockquote><p>We never try to convert people. \u00a0We just baptize those who are ready.<\/p><\/blockquote>\n<blockquote><p>Companies that are going to do really well are integrating things. \u00a0They\u2019re making sure that every tactic plays off another tactic. \u00a0There\u2019s nothing that happens in a silo.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Katie&#8217;s Favorite Take-a-Ways<\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Shama Has No Sales Team<\/strong><\/h3>\n<p>I was shocked to hear that The Marketing Zen Group has no sales team. \u00a0Shama&#8217;s business has been growing 400%\u00a0<span style=\"text-decoration: underline;\">each year<\/span> since it started in 2009 by referrals and inbound calls. \u00a0Wow.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Don&#8217;t Convince Someone To Buy Your Services<\/strong><\/h3>\n<p>Shama was very clear that she doesn&#8217;t do anyone any good were she to convince her potential clients to buy into her services. \u00a0She manages expectations very well by making sure that the clients who come on board already know they need the kind of services she provides. \u00a0All she has to do is create the best plan for them!<\/p>\n<p>&nbsp;<\/p>\n<h2>Shama&#8217;s Favorite Business Books<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/B004OC07F8\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B004OC07F8&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Blue Ocean Strategy<\/span><\/a>\u00a0<em>by W. Chan Kim and Renee Mouborgne<\/em><\/p>\n<p>And, of course&#8230;Shama&#8217;s killer book!\u00a0<a href=\"http:\/\/www.amazon.com\/gp\/product\/B00AQ3WVYO\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00AQ3WVYO&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\">The Zen of Social Media Marketing<\/a>\u00a0<em>by Shama Kabani<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Want to know more about Shama? \u00a0<a href=\"http:\/\/marketingzen.com\/services\/online-marketing-services\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Check out her website!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_6302\"><audio class=\"wp-audio-shortcode\" id=\"audio-220-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=220-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Shama_Kabani_-_The_Zen_Marketing_Group.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3Podcast: Play in new window | DownloadHow do you ride the front of the social media wave and leverage it into a huge business? Listen to our Interview with Shama Kabani, Founder of The Zen Media Group to find out! In 2008, Shama was a college student fascinated with social media. \u00a0She wrote a paper [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[62,61,60,57,58,59,41,56,2012,20,63,65,64],"class_list":["post-220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-author","tag-books","tag-digital-marketing","tag-kabani","tag-katie","tag-krimitsos","tag-marketing","tag-shama","tag-shama-kabani-the-zen-master-of-social-media-digital-marketing","tag-social-media","tag-speaker","tag-virtual","tag-zen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 007: Shama Kabani: The Zen Master of Social Media &amp; Digital Marketing - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/shama-kabani-the-zen-master-of-social-media-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 007: Shama Kabani: The Zen Master of Social Media &amp; Digital Marketing - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Shama_Kabani_-_The_Zen_Marketing_Group.mp3Podcast: Play in new window | DownloadHow do you ride the front of the social media wave and leverage it into a huge business? 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