{"id":2289,"date":"2015-07-29T00:30:11","date_gmt":"2015-07-29T05:30:11","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=2289"},"modified":"2017-08-29T11:03:57","modified_gmt":"2017-08-29T16:03:57","slug":"dress-rentals-and-researching-your-marketing-to-make-smart-decisions-with-lisa-delorme","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/dress-rentals-and-researching-your-marketing-to-make-smart-decisions-with-lisa-delorme\/","title":{"rendered":"BWR 198: Dress Rentals and Researching Your Marketing to Make Smart Decisions With Lisa Delorme"},"content":{"rendered":"
<\/div>\n
<\/div>\n

How do you become a Biz woman who ROCKS?<\/p>\n

Listen to our Interview with Lisa Delorme of Rent Frock Repeat to Find Out!<\/h1>\n

 <\/p>\n

Lisa Delorme had over a decade of corporate experience under her belt when she began looking for something that would be more fulfilling. \u00a0She found her answer in a dress rental company…a service that she herself was searching for but was not offered in Canada! \u00a0So she and her partner started\u00a0Rent Frock Repeat<\/em> as an eCommerce business in 2011. \u00a0In this incredible two-part interview (I didn’t want to stop, there is\u00a0soooo much great info here!), Lisa reveals why they transitioned from an online-only business to opening showrooms around the country, why they decided to bring on investors a few years into their growth and how they’ve strategically used data to discover who their market really is (rather than going with who they “think” it is) and let that data lead their business decisions! \u00a0She is amazingly brilliant and even discusses her biggest lesson as an entrepreneur (listen for it in the last two minutes of the interview!).<\/p>\n

Lisa’s\u00a0Kick-A$$ Quotes:<\/h2>\n

There\u2019s been a freedom in knowing that I don\u2019t know it all.<\/p><\/blockquote>\n

Sometimes money kills the creativity.<\/p><\/blockquote>\n

It\u2019s not just about fit for us, it\u2019s about engaging with the brand…it\u2019s about service. \u00a0The service has become so impeccable, that we\u2019ve even recognized that it\u2019s part of our marketing.<\/p><\/blockquote>\n

Find out more about Lisa\u00a0and\u00a0Rent Frock Repeat!<\/h2>\n

\"Screen<\/a><\/p>\n

Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n

If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lisa Delorme had over a decade of corporate experience under her belt when she began looking for something that would be more fulfilling. She found her answer in a dress rental company…a service that she herself was searching for but was not offered in Canada! So she and her partner started Rent Frock Repeat<\/em> as an eCommerce business in 2011. In this incredible 2 part interview (I didn’t want to stop, there is soooo much great info here!), Lisa reveals why they transitioned from an online-only business to opening showrooms around the country, why they decided to bring on investors a few years into their growth and how they’ve strategically used data to discover who their market really is (rather than going with who they “think” it is) and let that data lead their business decisions! She is amazingly brilliant and even discusses her biggest lesson as an entrepreneur (listen for it in the last 2 minutes of the interview!).<\/p>\n","protected":false},"author":2,"featured_media":2291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[914,37,917,918,919,829,912,916,913,915,920],"class_list":["post-2289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-dress-rental","tag-ecommerce","tag-event-dress","tag-formal","tag-gala","tag-investors","tag-lisa-delorme","tag-prom","tag-rent-frock-repeat","tag-rent-the-runway","tag-showrooms"],"yoast_head":"\nBWR 198: Dress Rentals and Researching Your Marketing to Make Smart Decisions With Lisa Delorme - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/dress-rentals-and-researching-your-marketing-to-make-smart-decisions-with-lisa-delorme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 198: Dress Rentals and Researching Your Marketing to Make Smart Decisions With Lisa Delorme - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"Lisa Delorme had over a decade of corporate experience under her belt when she began looking for something that would be more fulfilling. 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