{"id":2327,"date":"2015-08-17T00:30:10","date_gmt":"2015-08-17T05:30:10","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=2327"},"modified":"2017-08-29T10:58:36","modified_gmt":"2017-08-29T15:58:36","slug":"creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/","title":{"rendered":"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate"},"content":{"rendered":"
<\/div>\n

How do you\u00a0become a Biz woman who ROCKS?<\/p>\n

Listen to our Interview with Julie Sygiel of Dear Kate\u00a0to Find Out!<\/h1>\n

Julie Sygiel is a proud feminist and loves to push the envelope. \u00a0So, when her professor asked the class to come up with a business project that would provide a solution to an everyday problem, she had no problem explaining that creating a “super underwear” that was comfortable, sexy and able to save women from stains and accidents\u00a0during their monthly periods would be a fantastic problem to solve. \u00a0So,\u00a0Dear Kate\u00a0<\/em>was born! \u00a0Years later, Dear Kate is now the purveyor of revolutionary underthings, including undies and yoga pants. \u00a0In this amazing interview, Julie shares their best strategies for getting tons of traffic to their website – where the majority of their sales are made. \u00a0She also discusses how to get people to talk about you – good and bad – and how to deal with controversy!<\/p>\n

 <\/p>\n

Julie’s Kick-A$$ Quotes:<\/h2>\n

If no one knows that your product exists in the world, they can\u2019t even make the choice to buy it or not to buy it.<\/p><\/blockquote>\n

As much as we have an equally great product, we think of things that it touches upon culturally and bring those into the dialogue.<\/p><\/blockquote>\n

<\/h2>\n

A Special Deal From Dear Kate Just For You!<\/h2>\n

\"bizwomenrock\"<\/a><\/p>\n

 <\/p>\n

Find out more about Julie\u00a0& Dear Kate<\/h2>\n

\"Screen<\/a><\/p>\n

 <\/p>\n

So You Want to Be an Online Entrepreneur?<\/h2>\n

Complete with financial freedom and location independence? Then learning how to launch your business brand SUCCESSFULLY online is a must! Whether your products and services exist yet or not, whether you’ve already been selling online or are still mulling around a few ideas, this book gives you concrete steps to solidify your brand, test your market and build a community of loyal customers who will be hungry for the products and services you have to offer!<\/p>\n

\"LaunchBizOnline_web\"<\/a><\/p>\n

 <\/p>\n

Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n

If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Julie Sygiel of Dear Kate\u00a0to Find Out! Julie Sygiel is a proud feminist and loves to push the envelope. \u00a0So, when her professor asked the class to come up with a business project that would provide a solution to an everyday problem, […]<\/p>\n","protected":false},"author":2,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[731,948,1366,950,187,41,16,186,949],"class_list":["post-2327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-controversial","tag-dear-kate","tag-interview-with-the-pros","tag-julie-sygiel","tag-lingerie","tag-marketing","tag-podcast","tag-underwear","tag-undies"],"yoast_head":"\nBWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Julie Sygiel of Dear Kate\u00a0to Find Out! Julie Sygiel is a proud feminist and loves to push the envelope. \u00a0So, when her professor asked the class to come up with a business project that would provide a solution to an everyday problem, […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-17T05:30:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-29T15:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/\",\"name\":\"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg\",\"datePublished\":\"2015-08-17T05:30:10+00:00\",\"dateModified\":\"2017-08-29T15:58:36+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg\",\"width\":300,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World's Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/","og_locale":"en_US","og_type":"article","og_title":"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!","og_description":"How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Julie Sygiel of Dear Kate\u00a0to Find Out! Julie Sygiel is a proud feminist and loves to push the envelope. \u00a0So, when her professor asked the class to come up with a business project that would provide a solution to an everyday problem, […]","og_url":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/","og_site_name":"Biz Women Rock!","article_published_time":"2015-08-17T05:30:10+00:00","article_modified_time":"2017-08-29T15:58:36+00:00","og_image":[{"width":300,"height":300,"url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg","type":"image\/jpeg"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/","url":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/","name":"BWR 203: Creative Marketing That Gets People Talking About You With Julie Sygiel of Dear Kate - Biz Women Rock!","isPartOf":{"@id":"http:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage"},"image":{"@id":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage"},"thumbnailUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg","datePublished":"2015-08-17T05:30:10+00:00","dateModified":"2017-08-29T15:58:36+00:00","author":{"@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/creative-marketing-that-gets-people-talking-about-you-with-julie-sygiel-of-dear-kate\/#primaryimage","url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg","contentUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/04\/Julie-Sygiel.jpeg","width":300,"height":300},{"@type":"WebSite","@id":"http:\/\/bizwomenrock.com\/beta\/#website","url":"http:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World's Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"http:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/2327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=2327"}],"version-history":[{"count":3,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/2327\/revisions"}],"predecessor-version":[{"id":2995,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/2327\/revisions\/2995"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/2329"}],"wp:attachment":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=2327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=2327"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=2327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}