{"id":2974,"date":"2015-08-14T14:21:06","date_gmt":"2015-08-14T19:21:06","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=2974"},"modified":"2015-08-14T14:21:06","modified_gmt":"2015-08-14T19:21:06","slug":"a-10-step-plan-for-dramatically-attracting-new-customers","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/a-10-step-plan-for-dramatically-attracting-new-customers\/","title":{"rendered":"A 10-Step Plan for Dramatically Attracting New Customers"},"content":{"rendered":"<p><em>By <a href=\"http:\/\/www.entrepreneur.com\/article\/248910\" target=\"_blank\">Aaron Agius<\/a><\/em><\/p>\n<p>It\u2019s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it\u2019s an impossible task. But what if I told you it was a lot simpler than you think?<\/p>\n<p>Seeing a huge increase in inbound-lead growth &#8212; essentially\u00a0attracting new customers &#8212; is possible, regardless of your industry. It\u2019s just a matter of making the investment of time, hard work and dedication.<\/p>\n<p>If you\u2019re willing to put in the effort, you can increase your company\u2019s revenue through inbound marketing. The 10 steps outlined here will help propel your efforts, but the level of success you achieve is entirely up to you.\u00a0Are you ready?<\/p>\n<h2 dir=\"ltr\">1. Set strategic goals.<\/h2>\n<p>Everything in business starts with your overall goals. What do you want to accomplish from this dramatic inbound-lead growth?<\/p>\n<ul>\n<li>Increased membership signups<\/li>\n<li>Higher overall revenue<\/li>\n<li>Greater amount of social advocacy<\/li>\n<\/ul>\n<p>These are just a few ways growth can yield results for your business. Take time to clearly outline exactly what you want, and how you\u2019ll measure whether your program has been successful.<\/p>\n<p>The <a href=\"http:\/\/topachievement.com\/smart.html\" target=\"_blank\">SMART (Specific, Measureable, Attainable, Relevant, Time-based)\u00a0goals you define<\/a> will determine how you approach the remaining steps in this plan.<\/p>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\">2. Develop accurate personas.<\/h2>\n<p>You can\u2019t accomplish anything if you don\u2019t know the people that will make your goal a reality.\u00a0<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33491\/Everything-Marketers-Need-to-Research-Create-Detailed-Buyer-Personas-Template.aspx\" target=\"_blank\">Buyer personas give you insight<\/a> into the mind of your customer. They reveal the pains, challenges and obstacles that keep them up at night.<\/p>\n<p>Answer\u00a0<a href=\"http:\/\/alexrister1.wordpress.com\/2011\/10\/13\/advice-duartes-audience-needs-map\/\" target=\"_blank\">the\u00a0questions<\/a>\u00a0below to get a\u00a0clear idea of your audience. This will help you as you set up your\u00a0<a href=\"https:\/\/www.marketo.com\/marketing-topics\/lead-generation-strategy\" target=\"_blank\">lead-generation strategy<\/a>, as well as once you start creating content.<\/p>\n<ul>\n<li>What are they like?<\/li>\n<li>Why are they here?<\/li>\n<li>What keeps them up at night?<\/li>\n<li>How can you solve their problems?<\/li>\n<li>What do you want them to do?<\/li>\n<li>How can you best reach them?<\/li>\n<li>How might they resist?<\/li>\n<\/ul>\n<p>Don\u2019t ever underestimate the power of truly knowing and understanding your customer.<\/p>\n<h2 dir=\"ltr\">3. Understand your customer\u2019s journey.<\/h2>\n<p>A <a href=\"http:\/\/neilpatel.com\/2015\/01\/06\/how-to-build-a-conversion-funnel-that-will-triple-your-profits\/\" target=\"_blank\">strong conversion funnel<\/a> requires an understanding of the buying process.\u00a0Map out the most popular journeys customers take to purchase your product. When you see them visually laid out, you\u2019ll be able to identify gaps in your system.<\/p>\n<p>If you don\u2019t already have these maps, you can create them by answering a few questions:<\/p>\n<ul>\n<li>How do customers reach your website? (For example:\u00a0paid, search, social media)<\/li>\n<li>Where do they go once they arrive on your website?<\/li>\n<li>What content leads them to the end conversion page?<\/li>\n<\/ul>\n<p>If you\u2019re just starting out, make maps for each different type of customer you defined during the persona-building process.<\/p>\n<h2 dir=\"ltr\">4. Hire experienced, talented staff members.<\/h2>\n<p>An entrepreneur is only <a href=\"http:\/\/blog.hubspot.com\/marketing\/how-to-build-a-marketing-team\" target=\"_blank\">as good as his or her supporting team<\/a>.\u00a0If you want to achieve dramatic inbound-lead growth, you\u2019re going to need the skills, expertise and assistance of other trained professionals. At minimum, you\u2019ll need people skilled in:<\/p>\n<ul>\n<li>Writing<\/li>\n<li>Graphic design<\/li>\n<li>Coding<\/li>\n<li><a href=\"http:\/\/www.louderonline.com.au\/5-steps-to-effective-content-strategy-planning\/\" target=\"_blank\">Content strategy<\/a><\/li>\n<li>Lead generation<\/li>\n<li>Social media<\/li>\n<li>Email marketing<\/li>\n<\/ul>\n<p>Find these team members early in the planning process (even if that means finding individuals who can cover multiple areas). Their knowledge will help you set the stage for dynamic growth.<\/p>\n<h2 dir=\"ltr\">5. Audit competitors\u2019 websites.<\/h2>\n<p>It\u2019s important to get an idea of <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31619\/How-to-Conduct-Competitive-Analysis-to-Step-Up-Your-Content-Strategy.aspx\" target=\"_blank\">what your competitors are doing with inbound marketing<\/a>. When you see what they\u2019re doing right, you can plan how to replicate their success for your brand.<\/p>\n<ul>\n<li>What kind of traffic are they acquiring?<\/li>\n<li>Where do they seem to get their traffic from?<\/li>\n<li>What keywords are they using to attract people to their sites?<\/li>\n<li>What external websites link to their sites?<\/li>\n<\/ul>\n<p>This information will help you create a list of action items that\u2019ll help direct your marketing team.<\/p>\n<p>&nbsp;<\/p>\n<h2 dir=\"ltr\">6. Evaluate your own website.<\/h2>\n<p>Once you know what your competitors are doing, <a href=\"http:\/\/searchenginewatch.com\/sew\/how-to\/2300261\/5-inbound-marketing-essentials-to-audit\" target=\"_blank\">see how your business measures up<\/a>. A few additional questions you can ask include:<\/p>\n<ul>\n<li>Is my web design aligned with current standards?<\/li>\n<li>Do my pages have a clear, concise message?<\/li>\n<li>Can visitors quickly digest and understand the content?<\/li>\n<li>Does the content provide value to the personas?<\/li>\n<li>Have I included calls to action\u00a0in key areas?<\/li>\n<\/ul>\n<h2 dir=\"ltr\">7. Create workflows for lead management.<\/h2>\n<p>Outline each step website visitors will <a href=\"http:\/\/www.smartbugmedia.com\/blog\/9-steps-to-an-awesome-lead-nurturing-workflow\" target=\"_blank\">take on the path to conversion<\/a>.\u00a0This is where you\u2019ll combine your knowledge of the customer journey with the conversion process on your website. You\u2019ll<a href=\"http:\/\/www.inboundmarketingagents.com\/inbound-marketing-agents-blog\/bid\/330402\/How-to-Improve-Your-Inbound-Marketing-Workflows-in-25-Minutes-a-Day\" target=\"_blank\">need a new workflow<\/a> for each part of the process.<\/p>\n<h2 dir=\"ltr\">8. Develop a three-month inbound strategy.<\/h2>\n<p>Once all these steps are in place, it\u2019s time to create a <a href=\"http:\/\/blog.startupinstitute.com\/2015-6-11-how-to-create-a-marketing-plan\/\" target=\"_blank\">strong three-month strategy<\/a>.\u00a0I like to start people with three months because it\u2019s enough time to start seeing dramatic growth, while not feeling too overwhelming to execute the strategy.<\/p>\n<p>Everything in <a href=\"http:\/\/blog.hubspot.com\/insiders\/24-hour-marketing-strategy\" target=\"_blank\">your inbound strategy<\/a> should support the goals you identified in step one.<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"http:\/\/www.entrepreneur.com\/article\/248910\" target=\"_blank\">To read this full article, CLICK HERE.\u00a0<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>By Aaron Agius It\u2019s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it\u2019s an impossible task. But what if I told you it was a lot simpler than you think? Seeing a huge increase in inbound-lead growth &#8212; essentially\u00a0attracting new customers &#8212; is possible, regardless of your industry. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1128,1125],"tags":[1345,290,1346,1133,1348,26,1347],"class_list":["post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best","category-grow-your-biz","tag-a-10-step-plan-for-dramatically-attracting-new-customers","tag-clients","tag-customer","tag-goals","tag-grow-your-biz","tag-growth","tag-pipeline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A 10-Step Plan for Dramatically Attracting New Customers - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/a-10-step-plan-for-dramatically-attracting-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 10-Step Plan for Dramatically Attracting New Customers - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"By Aaron Agius It\u2019s not easy to drive dramatic inbound-lead growth. 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