{"id":331,"date":"2014-03-21T04:25:48","date_gmt":"2014-03-21T09:25:48","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=331"},"modified":"2017-10-20T08:01:15","modified_gmt":"2017-10-20T13:01:15","slug":"dr-catherine-havasi-how-to-bring-technology-to-market","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/dr-catherine-havasi-how-to-bring-technology-to-market\/","title":{"rendered":"BWR 018: Dr. Catherine Havasi: How to Bring Technology to Market"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_3643\"><audio class=\"wp-audio-shortcode\" id=\"audio-331-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=331-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"018_-_Catherine_Havasi_-_Luminoso.mp3\">Download<\/a><\/p><p>What does it really take to bring a unique technology to the market successfully?<\/p>\n<h1>Listen to our Interview with Dr. Catherine Havasi, Founder of Luminoso to find out!<\/h1>\n<p>Dr. Catherine Havasi has been interested in and researching language for quite a long time. \u00a0Her company Luminoso is a software that makes computers decipher language the same way that humans do. \u00a0The fact that Siri often gives you some less-than-appropriate replies to your requests should tell you that this is not super easy to do! In this interview, Catherine talks about how she got started, how she built out the technology and what business lessons she&#8217;s learned along the way!<\/p>\n<p>&nbsp;<\/p>\n<h2>Catherine&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote>\n<p dir=\"ltr\">Where I\u2019m spending most of my time is a good indicator of where the company focus is.<\/p>\n<\/blockquote>\n<blockquote><p>You want to build a team that can stand alone without you being there.<\/p><\/blockquote>\n<blockquote>\n<p dir=\"ltr\">When you have a very broad platform, one of the biggest lessons you need to learn is focus.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Katie&#8217;s Favorite Take-a-Ways<\/h2>\n<h3><strong>Let Your Actions Tell Your Company Where to Go<\/strong><\/h3>\n<p>Totally LOVED Catherine&#8217;s point of view about where she spends her time in her business! She states that where she spends her time is an indicator on where her business is going. \u00a0So if you&#8217;re going to be spending time doing the menial tasks, your business does not focus on BIG GROWTH&#8230;it focuses on menial. \u00a0What&#8217;s the solution? \u00a0Let your actions be focused on the BIG picture, the strategy and the vision of the company&#8230;and get others to do the other stuff. \u00a0Your business will get the message. \u00a0\ud83d\ude42<\/p>\n<h3><\/h3>\n<h3><strong>Ask Your Potential Clients&#8230;Without Trying To Sell Them<\/strong><\/h3>\n<p>In the beginning, Catherine took her software to companies and asked a ton of questions&#8230;including\u00a0<em>would you actually use something like this?<\/em> and\u00a0<em>Would you pay for this?<\/em>\u00a0 They said yes. \u00a0By surveying her market this way, she knew very clearly that there was a need, that it was craving her product and that she could provide value clients would PAY for.\u00a0<em><br \/>\n<\/em><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/B000SEGI8Q\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000SEGI8Q&amp;linkCode=as2&amp;tag=buswomroc-20\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/p>\n<h2>Find out more about Catherine &amp; Luminoso!<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.luminoso.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-333 aligncenter\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/03\/Luminoso-250x162.png\" alt=\"Luminoso\" width=\"250\" height=\"162\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_3645\"><audio class=\"wp-audio-shortcode\" id=\"audio-331-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=331-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"018_-_Catherine_Havasi_-_Luminoso.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3Podcast: Play in new window | DownloadWhat does it really take to bring a unique technology to the market successfully? Listen to our Interview with Dr. Catherine Havasi, Founder of Luminoso to find out! Dr. Catherine Havasi has been interested in and researching language for quite a long time. \u00a0Her company Luminoso is a software [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[138,141,2001,139,142,140,144,143,20,126],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-catherine","tag-data","tag-dr-catherine-havasi-how-to-bring-technology-to-market","tag-havasi","tag-language","tag-luminoso","tag-market-research","tag-media","tag-social-media","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 018: Dr. Catherine Havasi: How to Bring Technology to Market - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/dr-catherine-havasi-how-to-bring-technology-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 018: Dr. Catherine Havasi: How to Bring Technology to Market - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/018_-_Catherine_Havasi_-_Luminoso.mp3Podcast: Play in new window | DownloadWhat does it really take to bring a unique technology to the market successfully? 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