{"id":3403,"date":"2015-11-11T19:09:03","date_gmt":"2015-11-12T00:09:03","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3403"},"modified":"2015-11-11T19:09:03","modified_gmt":"2015-11-12T00:09:03","slug":"5-powerful-rules-for-women-entrepreneurs-to-live-by","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/5-powerful-rules-for-women-entrepreneurs-to-live-by\/","title":{"rendered":"5 Powerful Rules for Women Entrepreneurs to Live By"},"content":{"rendered":"

When I became an entrepreneur, I was motivated by one thing: freedom. I wanted the flexibility to follow my dream. Entrepreneurship allowed me to do work that was engaging and empowering.<\/p>\n

I\u2019m not alone. According to a Cox Business study, 61 percent<\/a> of women entrepreneurs started a business to be their own boss, and more than 50 percent became entrepreneurs to have greater control over their future.<\/p>\n

So, what holds more women back from taking the plunge?\u00a0Sometimes, a \u201cgood enough\u201d life is itself a deterrent. College, the corporate ladder, a family: Often these things feel\u00a0comfortable.<\/p>\n

\u201cI was successful at a job that wasn\u2019t really that difficult,\u201d Linda Shesto, CEO of Pearl Aqua LLC, tells me. \u201cWhen it was time to step into a new reality and become an entrepreneur, I wanted everything set up perfectly. I wanted the same formula for success.”<\/p>\n