{"id":3569,"date":"2016-01-11T15:56:50","date_gmt":"2016-01-11T20:56:50","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3569"},"modified":"2016-01-11T15:56:50","modified_gmt":"2016-01-11T20:56:50","slug":"create-a-personal-marketing-plan-for-2016","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/","title":{"rendered":"Create A Personal Marketing Plan For 2016"},"content":{"rendered":"<p><em>By: Sophia Matveeva<\/em><\/p>\n<p>January is often the month when many people make unrealistic resolutions, only to break them in a few weeks. This month could be the first step on a new path, but only as long as your roadmap is realistic and sustainable. If you want to pivot in your career, then a well thought-out marketing plan should be your first step.<\/p>\n<p>Just like a company\u2019s marketing plan, your plan must contain the same key elements and rigour. If you take your personal development as seriously as a successful company, it will pay off. As you prepare your plan, consider the following:<\/p>\n<p><strong>Your aims:<\/strong> The first priority of any plan is to be clear about what you aim to achieve. Do you want to get promoted in your current job? Find a new one? Go to business school? Start a company? Each of these aims requires a different strategy, so decide what you want first and then plan on how to get there.<\/p>\n<div id=\"article-0-inread\" class=\"inread ng-isolate-scope inread-active\"><\/div>\n<p><strong>Your product:<\/strong> The product here is you, and while it can be hard to honestly reflect on yourself versus the competition, this is necessary to understand how to position yourself. Brands do this to decide which customer they must address and how to reach them. This step requires research, but LinkedIn makes this easy. Find the people who are doing the work you want to do and see what they were doing when they were at the same stage in their career as you. If you are missing a component, such as a language or a qualification, you can begin to address the shortfall.<\/p>\n<p><strong>Timeframe:<\/strong> Once you know what you want and what gaps to fill in order to achieve it, you have to set yourself a realistic timeline. Make sure to have regular milestones. It is no use saying, \u201cIn five years I will start a company,\u201d if you have no idea what you are going to do in the next six months. Publically listed companies report their results on a quarterly basis and you could do the same thing \u2013 either to yourself or to your close network.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/www.forbes.com\/sites\/ellevate\/2016\/01\/08\/create-a-personal-marketing-plan-for-2016\/?ss=forbes-woman\" target=\"_blank\">&gt;&gt;&gt;CONTINUE THIS ARTICLE&lt;&lt;&lt;<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>By: Sophia Matveeva January is often the month when many people make unrealistic resolutions, only to break them in a few weeks. This month could be the first step on a new path, but only as long as your roadmap is realistic and sustainable. If you want to pivot in your career, then a well [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1128],"tags":[],"class_list":["post-3569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create A Personal Marketing Plan For 2016 - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create A Personal Marketing Plan For 2016 - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"By: Sophia Matveeva January is often the month when many people make unrealistic resolutions, only to break them in a few weeks. This month could be the first step on a new path, but only as long as your roadmap is realistic and sustainable. If you want to pivot in your career, then a well [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-11T20:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/11\/20150716205243-woman-sitting-at-desk-computer-work-space-e1448922305951.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"355\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/\",\"name\":\"Create A Personal Marketing Plan For 2016 - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/11\/20150716205243-woman-sitting-at-desk-computer-work-space-e1448922305951.jpeg\",\"datePublished\":\"2016-01-11T20:56:50+00:00\",\"dateModified\":\"2016-01-11T20:56:50+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/11\/20150716205243-woman-sitting-at-desk-computer-work-space-e1448922305951.jpeg\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2015\/11\/20150716205243-woman-sitting-at-desk-computer-work-space-e1448922305951.jpeg\",\"width\":355,\"height\":200},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create A Personal Marketing Plan For 2016 - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/create-a-personal-marketing-plan-for-2016\/","og_locale":"en_US","og_type":"article","og_title":"Create A Personal Marketing Plan For 2016 - Biz Women Rock!","og_description":"By: Sophia Matveeva January is often the month when many people make unrealistic resolutions, only to break them in a few weeks. 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