{"id":3590,"date":"2016-01-25T15:17:41","date_gmt":"2016-01-25T20:17:41","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3590"},"modified":"2016-01-25T15:17:41","modified_gmt":"2016-01-25T20:17:41","slug":"how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/","title":{"rendered":"How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second"},"content":{"rendered":"<p>Written by:\u00a0<a class=\"link ng-binding\" href=\"http:\/\/www.forbes.com\/sites\/viviennedecker\/\" target=\"_self\">Vivienne Decker<\/a><\/p>\n<p>Nearly forty years ago, designer Gale Epstein made a lingerie set from embroidered handkerchiefs for her friend Lida Orzeck\u2019s birthday. This set would become the inspiration for underwear phenomenon <a href=\"https:\/\/www.hankypanky.com\/\">Hanky Panky<\/a>. Hanky Panky bottoms are so popular, they sell an average of one panty a second all over the globe, covering tens of millions of bottoms every year.<\/p>\n<p>The duo registered the trademark\u00a0<i>The World\u2019s Most Comfortable Thong\u00ae<\/i>\u00a0and customers agree. Hanky Panky has become a multigenerational brand as their early customers are now grandmothers.\u00a0Their celebrity devotees range from<a href=\"http:\/\/www.forbes.com\/profile\/rihanna\/\" target=\"_self\">Rihanna<\/a> to <a href=\"http:\/\/www.forbes.com\/profile\/cameron-diaz\/\" target=\"_self\">Cameron Diaz<\/a> to Cher and one of their oldest adherents is Roslyn Harte, who at 91 still wears the Hanky Panky thong, but only the deep jewel tones.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt all started with a gift,\u201d Gale Epstein said. \u201cLida was having a birthday and I had started playing with handkerchiefs and reassembling them as lingerie. So Lida got a set, and we just figured that other people would like them too.\u201d<\/p>\n<p>Gale Epstein is the creative vision behind the brand. Epstein began creating clothing and accessories at the age of twelve and went on to study at <a href=\"http:\/\/www.forbes.com\/washington\/\" target=\"_self\">Washington<\/a>University and Parsons School of Design. Lida Orzeck oversees the day-to-day operations. Orzeck is a Brooklyn native who graduated from Barnard and holds a doctorate from <a href=\"http:\/\/www.forbes.com\/colleges\/columbia-university-in-the-city-of-new-york\/\" target=\"_self\">Columbia University<\/a> in Social Psychology.<\/p>\n<h2><a href=\"http:\/\/www.forbes.com\/sites\/viviennedecker\/2016\/01\/24\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/?ss=forbes-woman#2733d64f57bc\" target=\"_blank\">&gt;&gt;&gt; CONTINUE READING &lt;&lt;&lt;<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Written by:\u00a0Vivienne Decker Nearly forty years ago, designer Gale Epstein made a lingerie set from embroidered handkerchiefs for her friend Lida Orzeck\u2019s birthday. This set would become the inspiration for underwear phenomenon Hanky Panky. Hanky Panky bottoms are so popular, they sell an average of one panty a second all over the globe, covering tens [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1128],"tags":[],"class_list":["post-3590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"Written by:\u00a0Vivienne Decker Nearly forty years ago, designer Gale Epstein made a lingerie set from embroidered handkerchiefs for her friend Lida Orzeck\u2019s birthday. 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Hanky Panky bottoms are so popular, they sell an average of one panty a second all over the globe, covering tens [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-25T20:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2016\/01\/1390L_482374_pistachio-ice-1200x752-e1453753043817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"322\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second\/\",\"name\":\"How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second - 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