{"id":3637,"date":"2016-02-16T16:26:06","date_gmt":"2016-02-16T21:26:06","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3637"},"modified":"2016-02-16T18:24:40","modified_gmt":"2016-02-16T23:24:40","slug":"3637-2","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/3637-2\/","title":{"rendered":"Julie Austin: Creator of Swiggies Wrist Water Bottles"},"content":{"rendered":"

Written by:\u00a0Isabel Isidro<\/a><\/p>\n

Carrying around a water bottle is not the most convenient when you are running or doing other forms of exercise. But since you need to stay hydrated, you need to have a water bottle with you, cumbersome it may be, when you go to the gym or jog in your neighborhood.<\/p>\n

Julie Austin created a nifty little product that makes carrying water to stay hydrated during exercise so much easier and more manageable. She invented Swiggies<\/a>, a little gadget that you can wear in your wrist that solves every active individual\u2019s water bottle dilemma. Visit\u00a0http:\/\/swiggies.com<\/a>\u00a0to check out Julie\u2019sinvention<\/a>.<\/p>\n

 <\/p>\n

Can you tell us about your product Swiggies?<\/h4>\n

Swiggies, wrist water bottles are the only hands-free wrist water bottles on the market. They come in an adult and a kid\u2019s size. The adult swiggies hold 11 ounces of water or sports drink and the kids version holds 8. They come in a variety of sizes and can also be frozen to lower body temperature in the heat.<\/p>\n

How did you come up with the idea for the product? What need did you see in the marketplace?<\/h4>\n

I came up with the idea after passing out from dehydration while running in the middle of the summer heat. The only thing on the market at the time was a fanny pack and they had to be washed out with baking soda after each use. I wanted something that was easier to use and more accessible.<\/p>\n

What were the challenges you faced in turning the product from an idea to an actual prototype? How long did the process take?<\/h4>\n

The challenges were huge! I had no money and no knowledge about manufacturing or getting a product on the market. Because of that it took years of working 2 jobs to save the money and a very big learning curve of constantly making mistakes.<\/p>\n

How are you financing the business?<\/h4>\n

I financed the business by working several jobs, maxing out credit cards, selling off whatever I owned and living frugally.<\/p>\n

 <\/p>\n

How are you protecting your business from potential copycats?<\/h4>\n

I spend a good part of every single day fighting off copycats. It happens to every inventor, even the biggest companies out there.<\/p>\n

I have a system for knocking them off the Internet before it gets completely out of hand. If you don\u2019t, they\u2019ll multiply like cockroaches. I start out by being nice and letting them know they are infringing. Then, if they don\u2019t respond or refuse to take the product down, I will contact<\/a> the search engines and have them removed. Repeat offenders risk having their entire site banned by the search engines.<\/p>\n

I also started a site called Infringer Blacklist to document the frustrating struggle I was going through with copycats. Counterfeiting is a huge problem that costs the US billions of dollars, jobs, and dangerous products. I\u2019m putting together an ebook on exactly how I have dealt with counterfeiters without spending a dime on attorneys.<\/p>\n

>>>READ MORE<<<<\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"

Written by:\u00a0Isabel Isidro Carrying around a water bottle is not the most convenient when you are running or doing other forms of exercise. But since you need to stay hydrated, you need to have a water bottle with you, cumbersome it may be, when you go to the gym or jog in your neighborhood. Julie […]<\/p>\n","protected":false},"author":2,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1128],"tags":[],"class_list":["post-3637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best"],"yoast_head":"\nJulie Austin: Creator of Swiggies Wrist Water Bottles - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/3637-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julie Austin: Creator of Swiggies Wrist Water Bottles - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"Written by:\u00a0Isabel Isidro Carrying around a water bottle is not the most convenient when you are running or doing other forms of exercise. 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