{"id":3763,"date":"2016-05-11T12:27:13","date_gmt":"2016-05-11T17:27:13","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3763"},"modified":"2016-05-11T12:27:13","modified_gmt":"2016-05-11T17:27:13","slug":"woman-built-fashion-empire-selling-sunglasses-dogs","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/","title":{"rendered":"This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a class=\"article-byline-author\" href=\"http:\/\/fortune.com\/author\/benjamin-snyder\/\">Benjamin Snyder<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Only the most pampered pooches wear \u201cDoggles.\u201d<\/p>\n<p>You\u2019ve heard of boots for dogs, but how about sunglasses?<\/p>\n<p>Roni Di Lullo has been selling just that, and her business is booming, <a href=\"http:\/\/www.nbcnews.com\/business\/consumer\/woman-built-business-selling-sunglasses-dogs-n524431?cid=sm_fb\" target=\"_blank\">CNBC reported<\/a>. Called Doggles, the goggles for dogs are to help protect a canine\u2019s eyes from drying out in the wind and against the sun. Plus, for style, of course.<\/p>\n<p>In its first year, the business reportedly sold $100,000. Last year, sales were at $3 million, according to CNBC. <a href=\"http:\/\/shop.doggles.com\/dog\/eyewear\/sgrb-sunglasses_rubber\" target=\"_blank\">On the business\u2019 website<\/a>, a pair of sunglasses go for between about $14 and $20. Di Lullo also sells a range of other products, including backpacks, jackets, toys, and jewelry.<\/p>\n<p>\u201cI originally came up with the idea from my border collie, Midknight,\u201d said founder Di Lullo in an interview with the publication. \u201cThere was one day in particular where [her border collie Midknight] missed the Frisbee, and he never, never missed the Frisbee,\u201d she added, \u201cso I just thought, \u2018Well, why can\u2019t he just wear sunglasses, too?&#8217;\u201d<\/p>\n<h2><a href=\"http:\/\/fortune.com\/2016\/02\/24\/doggles-pet-sunglasses\/?xid=soc_socialflow_facebook_FORTUNE\">&gt;&gt;&gt; READ MORE &lt;&lt;&lt;<\/a><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Benjamin Snyder &nbsp; Only the most pampered pooches wear \u201cDoggles.\u201d You\u2019ve heard of boots for dogs, but how about sunglasses? Roni Di Lullo has been selling just that, and her business is booming, CNBC reported. Called Doggles, the goggles for dogs are to help protect a canine\u2019s eyes from drying out in the wind [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1128],"tags":[],"class_list":["post-3763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Benjamin Snyder &nbsp; Only the most pampered pooches wear \u201cDoggles.\u201d You\u2019ve heard of boots for dogs, but how about sunglasses? Roni Di Lullo has been selling just that, and her business is booming, CNBC reported. Called Doggles, the goggles for dogs are to help protect a canine\u2019s eyes from drying out in the wind [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T17:27:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2016\/05\/563586763-e1462987624288.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"346\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/\",\"name\":\"This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2016\/05\/563586763-e1462987624288.jpg\",\"datePublished\":\"2016-05-11T17:27:13+00:00\",\"dateModified\":\"2016-05-11T17:27:13+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2016\/05\/563586763-e1462987624288.jpg\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2016\/05\/563586763-e1462987624288.jpg\",\"width\":346,\"height\":200},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/woman-built-fashion-empire-selling-sunglasses-dogs\/","og_locale":"en_US","og_type":"article","og_title":"This Woman Has Built a Fashion Empire Selling Sunglasses for Dogs - Biz Women Rock!","og_description":"&nbsp; Benjamin Snyder &nbsp; Only the most pampered pooches wear \u201cDoggles.\u201d You\u2019ve heard of boots for dogs, but how about sunglasses? 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