{"id":3829,"date":"2016-06-13T00:30:49","date_gmt":"2016-06-13T05:30:49","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=3829"},"modified":"2016-06-11T23:38:28","modified_gmt":"2016-06-12T04:38:28","slug":"3-steps-to-getting-out-of-the-dark-moments-in-biz-fast","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/3-steps-to-getting-out-of-the-dark-moments-in-biz-fast\/","title":{"rendered":"3 Steps to Getting Out of the Dark Moment in Biz &#8211; FAST!"},"content":{"rendered":"<p>You can listen to this blog post on <a href=\"http:\/\/bizwomenrock.com\/253-2\" target=\"_blank\">THIS<\/a> podcast episode too!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I stared at my computer screen in disbelief. \u00a0Not ONE person had commented in the chat below the live webinar video. \u00a0That\u2019s never happened. \u00a0I had ended my webinar knowing it wasn\u2019t the best. \u00a0Knowing there weren\u2019t that many people in attendance. \u00a0Knowing the Facebook Ads I had concentrated on to drive traffic to the registration page had only garnered 24 sign ups. \u00a0And in webinar stats, that meant that <\/span><i><span style=\"font-weight: 400;\">maybe<\/span><\/i><span style=\"font-weight: 400;\"> 12 people would actually show up to the live show and <\/span><i><span style=\"font-weight: 400;\">maybe<\/span><\/i><span style=\"font-weight: 400;\"> one person would actually invest in the course I was offering. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I knew all this when I started the webinar. \u00a0But I remained positive. \u00a0<\/span><i><span style=\"font-weight: 400;\">Don\u2019t look at the stats, Katie&#8230;just concentrate on giving great information and offering them help! \u00a0If you can help one person by delivering this information, then you\u2019ve done a great job! \u00a0And, it\u2019s great practice for you!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, I did just that. \u00a0I concentrated on delivering the best education I could possibly deliver about Facebook Groups and how powerful they are for business. \u00a0I concentrated on the one person who was listening and getting value out of my words. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But when I ended the live feed, I noticed not one person had entered the chat. \u00a0When I checked the recorded video, it showed nothing but the first slide&#8230;the entire time during my presentation. \u00a0When I checked the stats on my leadpages to see how many people had actually landed on that live webinar page, it showed the number 5. \u00a0FIVE PEOPLE watched the first slide of my presentation while I talked through slides I thought they could see for 45 minutes. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><i><span style=\"font-weight: 400;\">What the hell am I doing?<\/span><\/i><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That question didn\u2019t enter my mind relating to the webinar. \u00a0That question came from the core of me, begging me to answer for myself as an entrepreneur. \u00a0Seven years into running a business alongside my husband and two years into starting my own business, I was questioning whether I was cut out for this thing called business ownership. \u00a0I was questioning everything I was doing. \u00a0All because of a goddamn webinar fail. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what this thing does, though. \u00a0Entrepreneurship jars you out of any sense of stability and normalcy and requires you to question yourself. \u00a0All. \u00a0The. \u00a0Time. \u00a0It forces you to take a harsh look at yourself in painful moments &#8211; when revenues aren\u2019t coming in the way you want (and need) them to, when a marketing tactic you tried flopped horribly, when you have pages and pages of items on your to-do list and you feel like you\u2019re drowning in them without any sense of where the hell you\u2019re going. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Am I focusing too much on the money? \u00a0Is this happening because I\u2019m not truly in line with my purpose? \u00a0Is my husband right&#8230;am I standing in the way of my own success? \u00a0Am I blaming everything and everyone else for my lack of business growth? [I\u2019m a mom, I\u2019ve been running an entirely different business the past few years while I\u2019ve been trying to get BWR off the ground, etc.]<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once the flood of self-deprecating and self-doubting thoughts slowed down, I cried. Hard. \u00a0I let myself bathe in a giant pool of self-pity and felt the cosmic shift of energies. \u00a0I had literally just felt like I could conquer the world yesterday. \u00a0What the hell happened?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is the emotional underbelly of business&#8230;the self-doubt. \u00a0The second-guessing. \u00a0The constant recalibrating. \u00a0Sometimes we simply question the decision we just made. \u00a0And sometimes we question our entire entrepreneurial existence. \u00a0For a few seconds &#8211; or even a few days &#8211; the solid foundation of confidence and clarity that we rely on to build our dreams is unsteady. \u00a0And <\/span><i><span style=\"font-weight: 400;\">that<\/span><\/i><span style=\"font-weight: 400;\"> can really screw things up. \u00a0Have too many of these moments and all of a sudden, the momentum in your business can come to a screeching halt. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These moments of doubt are normal, although we don\u2019t often speak about them publicly (we <\/span><i><span style=\"font-weight: 400;\">definitely<\/span><\/i><span style=\"font-weight: 400;\"> don\u2019t speak about them when we\u2019re in midst of one!). \u00a0I mean, how much of an \u201cexpert\u201d can I be if I tell you that not ONE person invested in my course after I spent $50 on Facebook Ads? \u00a0How can I possibly be seen as a great leader of the Biz Women Rock community if I allow you to see that I have moments of questioning what the hell I\u2019m doing? \u00a0Of feeling like a complete failure? \u00a0Of having to do some serious personal to stop the internal onslaught of negativity that comes my way any time I perform less than perfectly (which is always, by the way)?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The good news is that I\u2019m an eternal optimist. \u00a0That means, no matter how low I go, I will always find and live in the silver lining. \u00a0And SHARE THE LESSON. \u00a0Because I believe that taking you along my business journey may ultimately make a difference in <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> business journey. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So here\u2019s the lesson\u20263 steps I use to get out of the dark moments in business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h2><b> Extract Your Toxic Thoughts.<\/b><\/h2>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we can approach our situation with any sense of effectiveness, we first have to eliminate any of the darkness from our minds and our bodies. \u00a0We need to extract the negative thoughts and feelings that are swirling around inside of us. \u00a0In the Harry Potter movies, there\u2019s a scene where Professor Dumbledore points his wand to his head and sucks out memories that he no longer has room for and places them into a mini pond of memories&#8230;a \u201cstorage\u201d for them. \u00a0This is exactly what I envision&#8230;suck out those dark thoughts, comments, judgments and analyzations that are swimming in your head. \u00a0Here are a few practical ways for you to do this:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><span style=\"color: #0000ff;\"><b>Write in a Journal<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">:<\/span> If anyone were to read my personal journal, they would think I\u2019m the most depressed and miserable person in the world! \u00a0It\u2019s because my journal has a purpose&#8230;it\u2019s the dumping ground for all the things I need to work out, the situations I\u2019m not happy with, the things that enrage me, the negative thoughts and feelings I\u2019m experiencing. \u00a0I do this because writing is therapeutic for me and the process helps me not only state the things that are often hard to verbalize, but come up with solutions, insights and ideas as I\u2019m writing. \u00a0I often will have the answer to an issue by the time I finish writing a journal entry! \u00a0The power of a personal journal is the element of privacy. \u00a0No one can see your words and therefore, you are completely free to write down <\/span><i><span style=\"font-weight: 400;\">ever-y-thing<\/span><\/i><span style=\"font-weight: 400;\">&#8230;no matter how ugly it may be. \u00a0And when you can literally SEE what happened or what\u2019s going on, you can take the power out of it and move forward.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #0000ff;\"><b>Write Letters You Don\u2019t Send:<\/b><\/span><span style=\"font-weight: 400;\"> Back in my 20\u2019s, I wrote a lot of <\/span><i><span style=\"font-weight: 400;\">F*^% You<\/span><\/i><span style=\"font-weight: 400;\"> letters to the constant stream of men in my life. \u00a0In these letters, I let myself say <\/span><i><span style=\"font-weight: 400;\">everything<\/span><\/i><span style=\"font-weight: 400;\"> I was thinking and feeling because I knew I wasn\u2019t going to send them. \u00a0I have coaching clients who write \u201cyou suck\u201d emails to customers or employees when they are frustrated. \u00a0Going through this process will oftentimes reveal a massive amount of resentment, anger or frustration you may have with others and\/or your situation that, once recognized and handled, can free you to approach your business as your best self! \u00a0<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><b>Talk to Someone:<\/b><\/span><span style=\"font-weight: 400;\"> While it may not be in your nature to tell everyone about the low you\u2019re in, you most likely have at least one person you can turn to in moments like these. \u00a0Call them up. \u00a0Ask them to listen and let you vent. \u00a0Verbal vomit all over the place until you feel relieved and completely empty. \u00a0Similar to writing, putting your thoughts and feelings into words helps to minimize the seriousness of the moment and oftentimes reveals the answers you\u2019re looking for as you talk things out. \u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">*** There is one very important thing to note here: make sure the person you\u2019re talking to is either an entrepreneur or is 1000% supportive of your entrepreneurial life. \u00a0I\u2019ve made the mistake in my early business years of entrusting this space to a friend who loved me dearly, but was not a business owner, nor did she ultimately support me being one. \u00a0So, in my most vulnerable moments, I not only got her sympathy, but her constant concerns about my business endeavors. \u00a0And believe me, you can only defend your decisions so much when you\u2019re in tender moments like that. \u00a0So choose this person wisely!<\/span><\/i><i><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/i><\/p>\n<ol start=\"2\">\n<li>\n<h2><b> Take The Drama Out <\/b><\/h2>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve extracted all the emotions and negativity from the situation, you can finally look at it without the drama. \u00a0It\u2019s time to face the situation head on and see it for what is is. \u00a0Here\u2019s an example:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Situation with Drama<\/span><\/i><i><span style=\"font-weight: 400;\">: I am a loser! \u00a0I completely failed that webinar. \u00a0I can\u2019t make money. \u00a0BWR is a total failure. \u00a0Why can\u2019t I get this right? \u00a0So many others are kicking ass in their online businesses and I can\u2019t seem to move an inch forward! \u00a0What\u2019s wrong with me!?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Situation without Drama<\/span><\/i><i><span style=\"font-weight: 400;\">: That did not work very well. \u00a0The Facebook Ads I created were not done that well and could have performed a lot better. \u00a0I didn\u2019t sell any courses. \u00a0I didn\u2019t have that many people on the webinar. \u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The former is all emotion and perception. \u00a0The latter is all facts. \u00a0Plain and simple. \u00a0The power of taking the drama out of the situation is that once you do, <\/span><span style=\"font-weight: 400;\">you can see SOLUTIONS.<\/span><span style=\"font-weight: 400;\"> \u00a0I can\u2019t easily come up with a solution for \u201cI\u2019m a loser!\u201d \u00a0But \u201cthe Facebook Ads were not well done\u201d stares me in the face with a call to tweak the Ad to make it perform better. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No drama. \u00a0Just facts. \u00a0Which lead to solutions. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h2><b> Get Up and Do It Better:<\/b><\/h2>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWinners aren\u2019t those who haven\u2019t failed, winners are those who never give up.\u201d ~ Autumn Calabrese, 21 Day Fix fitness program. <\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I listen to this every day as I work out with Autumn on my computer screen. \u00a0It always hits me square in the face as I recognize that once I extract my thoughts and take the drama out of the situation, my only job is to continue moving forward in business! \u00a0That\u2019s the only thing I can do&#8230;keep taking action the best way I know how in the moment. \u00a0And THAT\u2019S where we all experience success. \u00a0When we simply keep working and making progress. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It may take me a few more times to get those Facebook Ads to work&#8230;heck it may take me <\/span><i><span style=\"font-weight: 400;\">months<\/span><\/i><span style=\"font-weight: 400;\"> to find the precise equation of Ads, webinars and back office funnels that produces the visibility and sales I\u2019d like to see for my Facebook Groups Rock ecourse. \u00a0And, as my mom always likes to point out, once that perfect combination is found is when it\u2019s all going to change. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The point is that this ENTIRE game of business is just that&#8230;a game. \u00a0And, just like a game, it has it\u2019s painful moments and its moments of ecstasy. \u00a0But every day we show up to play, the better we get and the more memories we make. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A CHALLENGE<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These low moments are very normal in business, yes. \u00a0But, a big goal of mine is to have less and less of them. \u00a0Because every time I have to go through this process, it takes me out of my game for a bit. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, I\u2019ve given myself a challenge that I want to extend to you. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><b>MAKE THIS DECISION TO SIDESTEP ALL THIS BULLSHIT<\/b><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This 3 step process has been very effective for me, but there is a way to completely sidestep all of them and just jump into the place of action:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span style=\"color: #0000ff;\">Recognize how unproductive this is and then simply decide to step into the ACTION that comes from your inner purpose immediately.<\/span> \u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This takes a lot of work and discipline, but the bottom line is this: \u00a0wallowing in a low moment in your business is ultimately unproductive. \u00a0While you\u2019re \u201cout\u201d dealing with the emotional recovery from this down moment, you\u2019re taking away energy from the forward movement of your company. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Self-pity and self-doubt give you absolutely NOTHING in return. \u00a0But they take everything&#8230;time, energy and fun.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, just <\/span><span style=\"font-weight: 400;\">decide<\/span><span style=\"font-weight: 400;\"> that you\u2019re awesome and that you\u2019re going to get up and play the game. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And then GO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>MOVING INTO ACTION<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After I sat and cried my eyes out, I worked through this 3 step process and it produced a few things. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I realized that I needed a better lead magnet for my Facebook Ad. \u00a0The one I used was called \u201c7 Facebook Group Leader Hacks That Will Inspire Your Community to Action!\u201d \u00a0It didn\u2019t perform very well. \u00a0My brilliant husband asked me, \u201cwhat\u2019s the number one question people ask you about Facebook Groups?\u201d \u00a0\u201cEasy!\u201d I answered, \u201cthey always ask me how they can get their current group more active or start a group with a lot of activity.\u201d \u00a0So, my new lead magnet is called \u201c7 Secrets to Jumpstarting Your Facebook Group: Easy Ways to Get Your Group Active and Engaged Now.\u201d \u00a0We\u2019ll see how that performs, but my guess is that this is more in line with what my avatar is looking for. \u00a0<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I realized I needed an in-depth meeting with my good friend who does my Facebook Ads. \u00a0He\u2019s a genius and part of the bad performance was me not getting him everything he needed to make the ad perform at its best. <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I saw there were some tweaks I could make in my funnel &#8211; on my sales page, within my email nurture series and within my webinar presentation. <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I was reminded again to enjoy this journey. \u00a0I have every confidence that my business system will hum beautifully sometime soon. \u00a0But until that day, I want to enjoy building it. \u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you continue along your business journey, know that all of us are experiencing low lows and high highs. \u00a0You are not alone. \u00a0But YOU are ultimately in charge of how you handle them. \u00a0And my wish for you is that you handle them by reminding yourself what a badass you are and doing everything you possibly can to enjoy this game. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I love you&#8230;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">~ Katie<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can listen to this blog post on THIS podcast episode too! &nbsp; I stared at my computer screen in disbelief. \u00a0Not ONE person had commented in the chat below the live webinar video. \u00a0That\u2019s never happened. \u00a0I had ended my webinar knowing it wasn\u2019t the best. \u00a0Knowing there weren\u2019t that many people in attendance. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1128,1129,1126],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-from-the-best","category-blog","category-mompreneurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps to Getting Out of the Dark Moment in Biz - FAST! - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/3-steps-to-getting-out-of-the-dark-moments-in-biz-fast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Getting Out of the Dark Moment in Biz - FAST! - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"You can listen to this blog post on THIS podcast episode too! &nbsp; I stared at my computer screen in disbelief. \u00a0Not ONE person had commented in the chat below the live webinar video. \u00a0That\u2019s never happened. \u00a0I had ended my webinar knowing it wasn\u2019t the best. \u00a0Knowing there weren\u2019t that many people in attendance. 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