{"id":527,"date":"2014-04-30T01:58:22","date_gmt":"2014-04-30T06:58:22","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=527"},"modified":"2017-10-20T07:44:20","modified_gmt":"2017-10-20T12:44:20","slug":"cynthia-sanchez-how-to-establish-yourself-as-the-expert","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/","title":{"rendered":"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_4631\"><audio class=\"wp-audio-shortcode\" id=\"audio-527-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=527-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\">Download<\/a><\/p><p>How do you build a successful consulting practice accentuating your area of expertise?<\/p>\n<h1>Listen to our Interview with Cynthia Sanchez, Founder of Oh So Pinteresting to find out!<\/h1>\n<p>Hands down, Cynthia Sanchez knows Pinterest. Her company Oh So Pinteresting helps business owners all over create Pinterest Strategies and Pinterest campaigns and conducts Pinterest Workshops. \u00a0But how has she positioned herself to do this? Listen to our interview with Cynthia to hear about her prior career as a nurse, what her first few years as business owner has looked like and why she decided to niche herself as the Pinterest expert! Her story is\u00a0<em>Oh So Interesting<\/em> and I guarantee you will learn quite a bit about what it really takes to build a business!<\/p>\n<p>&nbsp;<\/p>\n<h2>Cynthia&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>You have to look at the big picture and you can\u2019t sweat the small stuff.<\/p><\/blockquote>\n<blockquote><p>When I get a new project, I get very OCD and I just dive in and don\u2019t come up for air until I figure it out.<\/p><\/blockquote>\n<blockquote>\n<p dir=\"ltr\">I can\u2019t serve my clients with a high level of quality if I\u2019m being spread too thin.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Cynthia&#8217;s Favorite Business Book<\/h2>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Secrets of the Millionaire Mind\u00a0<em>by T. Harv Eker<\/em><\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 1.5em; color: #333333; line-height: 1.5em;\">Click Below to Listen to any book of your choice for FREE!<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.audibletrack.com\/impression.track?CID=102175&amp;AFID=305190&amp;ADID=671644&amp;SID=\" alt=\"\" width=\"300\" height=\"250\" border=\"0\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Find out more about Cynthia &amp; Oh So Pinteresting!<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/ohsopinteresting.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-529\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/04\/Oh-So-Pinteresting.png\" alt=\"Oh So Pinteresting\" width=\"480\" height=\"362\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Oh-So-Pinteresting.png 480w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Oh-So-Pinteresting-300x226.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_4633\"><audio class=\"wp-audio-shortcode\" id=\"audio-527-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=527-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3Podcast: Play in new window | DownloadHow do you build a successful consulting practice accentuating your area of expertise? Listen to our Interview with Cynthia Sanchez, Founder of Oh So Pinteresting to find out! Hands down, Cynthia Sanchez knows Pinterest. Her company Oh So Pinteresting helps business owners all over create Pinterest Strategies and Pinterest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1126,1127,2],"tags":[1210,255,1985,656,24,256],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mompreneurs","category-podcast","category-podcasts","tag-biz-women-rock","tag-cynthia","tag-cynthia-sanchez-how-to-establish-yourself-as-the-expert","tag-katie-krimitsos","tag-pinterest","tag-sanchez"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3Podcast: Play in new window | DownloadHow do you build a successful consulting practice accentuating your area of expertise? Listen to our Interview with Cynthia Sanchez, Founder of Oh So Pinteresting to find out! Hands down, Cynthia Sanchez knows Pinterest. Her company Oh So Pinteresting helps business owners all over create Pinterest Strategies and Pinterest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-30T06:58:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-20T12:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/\",\"name\":\"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png\",\"datePublished\":\"2014-04-30T06:58:22+00:00\",\"dateModified\":\"2017-10-20T12:44:20+00:00\",\"author\":{\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png\",\"contentUrl\":\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png\",\"width\":300,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"http:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"http:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/","og_locale":"en_US","og_type":"article","og_title":"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!","og_description":"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/035_-_Cynthia_Sanchez_-_Oh_So_Pinteresting_1.mp3Podcast: Play in new window | DownloadHow do you build a successful consulting practice accentuating your area of expertise? Listen to our Interview with Cynthia Sanchez, Founder of Oh So Pinteresting to find out! Hands down, Cynthia Sanchez knows Pinterest. Her company Oh So Pinteresting helps business owners all over create Pinterest Strategies and Pinterest [&hellip;]","og_url":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/","og_site_name":"Biz Women Rock!","article_published_time":"2014-04-30T06:58:22+00:00","article_modified_time":"2017-10-20T12:44:20+00:00","og_image":[{"width":300,"height":300,"url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png","type":"image\/png"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/","url":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/","name":"BWR 035: Cynthia Sanchez: How To Establish Yourself As The Expert - Biz Women Rock!","isPartOf":{"@id":"http:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage"},"image":{"@id":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage"},"thumbnailUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png","datePublished":"2014-04-30T06:58:22+00:00","dateModified":"2017-10-20T12:44:20+00:00","author":{"@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/cynthia-sanchez-how-to-establish-yourself-as-the-expert\/#primaryimage","url":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png","contentUrl":"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/04\/Cynthia-Sanchez.png","width":300,"height":300},{"@type":"WebSite","@id":"http:\/\/bizwomenrock.com\/beta\/#website","url":"http:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World&#039;s Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"http:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":2,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":5127,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/527\/revisions\/5127"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/528"}],"wp:attachment":[{"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}