{"id":623,"date":"2014-05-26T03:00:10","date_gmt":"2014-05-26T08:00:10","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=623"},"modified":"2017-10-04T09:46:51","modified_gmt":"2017-10-04T14:46:51","slug":"kitt-shapiro-story-driven-branding-telling-the-story-of-eartha-kitts","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/kitt-shapiro-story-driven-branding-telling-the-story-of-eartha-kitts\/","title":{"rendered":"BWR 046: Kitt Shapiro: Story-Driven Branding &#038; Telling the Story of Eartha Kitts"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_9928\"><audio class=\"wp-audio-shortcode\" id=\"audio-623-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=623-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"046_-_Kitt_Shapiro_-Simply_Eartha.mp3\">Download<\/a><\/p><p>How do you build a brand of products by telling the story first?<\/p>\n<h1>Listen to our Interview with Kitt Shapiro, Founder of Simply Eartha to find out!<\/h1>\n<p><span style=\"line-height: 1.5em;\">Kitt Shapiro is the daughter of the famous Hollywood actress and singer, Eartha Kitts. \u00a0You may best know Eartha from her role as Cat Woman in the Batman TV series, the original singer of the song\u00a0<em>Santa Baby<\/em>, which was specifically written for her, and the voice of Yzma in\u00a0<em>The Emperor&#8217;s New Groove<\/em>, amongst MANY other accomplishments. \u00a0She was an amazing, down-to-earth woman who truly loved the power of words. \u00a0Kitt began her company, which takes her mother&#8217;s &#8220;Kitt-isms&#8221; and places them beautifully on accessories like bracelets, candles and pillows. \u00a0Kitt has done a brilliant job of building her business by telling the STORY of her mother and what the sayings mean so that clients can truly connect with her products. \u00a0In this inspiring interview, Kitt tells a gorgeous story about her mother and the story of her growing business. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Kitt&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>It was very deliberate to make it a story, because I think that\u2019s what separates one brand from the other.<\/p><\/blockquote>\n<blockquote><p>Sometimes it really is just about picking up the phone and taking a stab at it and realizing that the worst thing that could happen is someone saying no.<\/p><\/blockquote>\n<blockquote><p>You don\u2019t just put it out there, you do something with it.<\/p><\/blockquote>\n<h2><\/h2>\n<h2>Visit Simply Eartha and Get a Special Business Women Rock Deal!<\/h2>\n<h3>Use the code ROCK12 when you check out and get 15% off!<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.simplyeartha.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-698\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-05-25-at-5.07.17-PM-1024x537.png\" alt=\"Screen Shot 2014-05-25 at 5.07.17 PM\" width=\"717\" height=\"376\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-05-25-at-5.07.17-PM-1024x537.png 1024w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-05-25-at-5.07.17-PM-800x420.png 800w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-05-25-at-5.07.17-PM-300x157.png 300w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-05-25-at-5.07.17-PM.png 1157w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_9930\"><audio class=\"wp-audio-shortcode\" id=\"audio-623-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=623-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"046_-_Kitt_Shapiro_-Simply_Eartha.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3Podcast: Play in new window | DownloadHow do you build a brand of products by telling the story first? Listen to our Interview with Kitt Shapiro, Founder of Simply Eartha to find out! Kitt Shapiro is the daughter of the famous Hollywood actress and singer, Eartha Kitts. \u00a0You may best know Eartha from her role [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[1210,357,354,188,656,352,1964,16,337,353,355,356],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-biz-women-rock","tag-candles","tag-eartha","tag-hollywood","tag-katie-krimitsos","tag-kitt","tag-kitt-shapiro-story-driven-branding-telling-the-story-of-eartha-kitts","tag-podcast","tag-products","tag-shapiro","tag-simply-eartha","tag-words"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 046: Kitt Shapiro: Story-Driven Branding &amp; Telling the Story of Eartha Kitts - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/kitt-shapiro-story-driven-branding-telling-the-story-of-eartha-kitts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 046: Kitt Shapiro: Story-Driven Branding &amp; Telling the Story of Eartha Kitts - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/046_-_Kitt_Shapiro_-Simply_Eartha.mp3Podcast: Play in new window | DownloadHow do you build a brand of products by telling the story first? 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