{"id":845,"date":"2014-06-27T00:30:23","date_gmt":"2014-06-27T05:30:23","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=845"},"modified":"2017-10-04T09:14:38","modified_gmt":"2017-10-04T14:14:38","slug":"gail-federici-how-to-build-a-global-brand-of-haircare-products-john-frieda-brands","status":"publish","type":"post","link":"http:\/\/bizwomenrock.com\/beta\/gail-federici-how-to-build-a-global-brand-of-haircare-products-john-frieda-brands\/","title":{"rendered":"BWR 060: Gail Federici: How to Build a Global Brand of Haircare Products (John Frieda Brands!)"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_2477\"><audio class=\"wp-audio-shortcode\" id=\"audio-845-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=845-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"060_-_Gail_Federici.mp3\">Download<\/a><\/p><p>How do you build a global haircare products brand?<\/p>\n<h1>Listen to our Interview with Gail Federici, Founder of Federici Brands to find out!<\/h1>\n<p>Gail Federici may be best known for business partnership she had with hair stylist celebrity, John Frieda. She and John had a super successful partnership that grew a global brand, bringing products to market like Frizz Ease and Sheer Blonde that women (like me) go nuts over! After selling the company, she started Federici Brands, whose major products are Time Bomb, a line of skin care and Color Wow Root Cover Up. \u00a0She reassembled her all-star team of beauty innovators and thought leaders to continue the legacy of break-through technologies and problem-solution products. In this incredible interview, Gail goes into detail about her partnership with John, how they grew their company on such a big scale, what her experience was selling the company and how she&#8217;s been totally rockin&#8217; it bringing her new brand to the public!<\/p>\n<p>&nbsp;<\/p>\n<h2>Gail&#8217;s Kick-A$$ Quotes:<\/h2>\n<blockquote><p>By sheer will and strategy and a lot of hours and blood, sweat and tears, you get there.<\/p><\/blockquote>\n<blockquote><p>We had to play the game a different way &#8211; our way &#8211; we couldn\u2019t play the same game as the big players that were in there and even have a chance of succeeding at all, so we had to find what was unique to us.<\/p><\/blockquote>\n<blockquote>\n<p dir=\"ltr\">It was always about finding the hole in the marketplace.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Gail&#8217;s Favorite Business Books<\/h2>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">The GE Way\u00a0<em>by Jack Welsh<\/em><\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\">Business at the Speed of Thought\u00a0<em>by Bill Gates<\/em><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\">The Everything Story: Jeff Bezos and the Age of Amazon\u00a0<em>by Brad Stone<\/em><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\">Delivering Happiness\u00a0<em>by Tony Hsieh<\/em><\/a><\/p>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\">Steve Jobs\u00a0<em>by Walter Isaacson<\/em><\/a><\/p>\n<h2>Click below to listen to any book of your choice for FREE!<\/h2>\n<p><a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.audibletrack.com\/impression.track?CID=102175&amp;AFID=305190&amp;ADID=671644&amp;SID=\" alt=\"\" width=\"300\" height=\"250\" border=\"0\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Find out more about Gail &amp; Federici Brands!<\/h2>\n<p><a href=\"http:\/\/federicibrands.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-847\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-24-at-10.06.08-PM.png\" alt=\"Screen Shot 2014-06-24 at 10.06.08 PM\" width=\"686\" height=\"439\" srcset=\"http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-24-at-10.06.08-PM.png 980w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-24-at-10.06.08-PM-800x512.png 800w, http:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-24-at-10.06.08-PM-300x192.png 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_2479\"><audio class=\"wp-audio-shortcode\" id=\"audio-845-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=845-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"060_-_Gail_Federici.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3Podcast: Play in new window | DownloadHow do you build a global haircare products brand? Listen to our Interview with Gail Federici, Founder of Federici Brands to find out! Gail Federici may be best known for business partnership she had with hair stylist celebrity, John Frieda. She and John had a super successful partnership that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127,2],"tags":[1210,410,405,407,404,1950,409,408,406,656,41,337],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcasts","tag-biz-women-rock","tag-brand","tag-federici","tag-frieda","tag-gail","tag-gail-federici-how-to-build-a-global-brand-of-haircare-products-john-frieda-brands","tag-global","tag-hair","tag-john","tag-katie-krimitsos","tag-marketing","tag-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 060: Gail Federici: How to Build a Global Brand of Haircare Products (John Frieda Brands!) - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bizwomenrock.com\/beta\/gail-federici-how-to-build-a-global-brand-of-haircare-products-john-frieda-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 060: Gail Federici: How to Build a Global Brand of Haircare Products (John Frieda Brands!) - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/060_-_Gail_Federici.mp3Podcast: Play in new window | DownloadHow do you build a global haircare products brand? 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