By Nicole Fallon Taylor

If you have an online presence, you have a personal brand. Just like a corporate brand, every status update, tweet, blog post and photo you share becomes a part of your cumulative image. Anyone who views your social profiles — be it a colleague, an employer or a potential business partner — can form an opinion about you based on what’s there. That’s why so many of today’s professionals invest time in building and curating an authentic presence that highlights their best qualities.

“Social and mobile technologies continue to reshape how we interact, communicate and glean insights,” said Seeta Hariharan, general manager and group head of TCS Digital Software & Solutions Group. “These same technologies provide an opportunity for you to shape your message and take ownership of how people, customers and businesses perceive you.”

For women in particular, a strong personal brand can open the door to new business and career opportunities. Smart female professionals know that closing the gender gap in the workplace begins with supporting your female colleagues, and putting yourself out there is the best way to make important networking connections with other women in business, said Gabrielle Wood, Ph.D. and adjunct faculty member at Kaplan University.

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