When I started iCreate to Educate, I read a lot of books on female entrepreneurs and started to recognize a consistent message – female entrepreneurs tend to have more self-doubt than our male counterparts. How was I, as a female entrepreneur, going to battle this self-doubt in order to be successful?

The following steps are the ones I took to build a successful company and specifically, to take full advantage of the resources and advice available to me:

1. Take advantage of access to experts. When I started iCreate, I participated in an incubator program that provided me access to many experts who had experience running a business and finding funding. Through conversations I had with these experts, I found that my company was lacking true focus. I was waffling between starting a product-based company or a service company, but I did not have the bandwidth to do both. Find mentors and experts who can help you identify issues in your fledgling company.
2. Weigh advice against your business goals. While I received plenty of great suggestions, I needed to put them into context and frame them in relation to my business and audience in order to know how much weight to put into each piece of advice. While advice is great, it doesn’t mean that it is all right for you at a particular time in your business planning. Pick the person with the background that has the most relevance to your business and meld that advice with what you already know about yourself and your business.

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