Kristen Ley began her company ThimblePress as a crafting hobby, out of her garage in 2012.  What began as a desire to express herself and create has turned into an online store with over 300 products on it, including gifts, wall art and party goods that are all in line with her brand that creates fun and functional products to elevate your space and celebrate life’s moments (think cards, planners, fun gifts, etc.).

About two years into her business journey, Kristen did something that has forever changed her marketing, her manufacturing, her partnerships…literally everything about how she does business: she got super clear on her avatar.  

And her name is Felicity.  

During this conversation, Kristen and I discuss…

• Strategies she has implemented to stand out in a saturated market.
• How she’s leveraged collaborations with other brands in order to skyrocket her growth
• How she prioritizes what products she’s launching or marketing at any given time
• How to tell stories in the images she creates
• What social media platform is the best one for her and the strategies she uses to convert sales

Overriding ALL these practical strategies, you’re going to hear how Felicity – Kristen’s avatar – has influenced them ALL deeply!  

So, she also shares what questions to ask yourself to get just as clear about YOUR avatar – and it’s relevant, whether you’ve been in business for 3 months or 3 decades!

You can find out more about Kristen and Thimblepress here → https://thimblepress.com

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I have a big secret for you: you do NOT have to struggle for years to create a profitable and purposeful business that you actually enjoy showing up for every day! It takes 3 things to create relatively fast results: Clarity, Focus and INTENTIONAL Actions.  These are the 3 things I continue to provide support and accountability for for my private coaching clients and it’s work that lights me up! (and gives them accountability, guidance, strategy and massive mindset shifts!).

If you are ready to give up the struggle and have your BEST YEAR YET in the year ahead, then apply today for my 1 Year Coaching Program!

From March 2019 through March 2020, I’m working deeply with just a handful of driven, passionate and determined women entrepreneurs who are ready to step into their greatness and finally see the results they know they deserve!

As of now, just 6 more spots remain!  

Find out more about my 1 Year Private Coaching Program and apply today at http://bizwomenrock.com/mybigyear

PS: Yes, I’m on maternity leave as you’re listening to this and yes, I’m responding to applications as they come in!  They are so much fun to read!

I know you have a big why and I know you have the fuel inside of you to make the shift from “just getting by” to truly having the business of your dreams.  And that’s what I’m here to support in my 1 Year Private Coaching Program.

I can’t wait to hear from you! http://bizwomenrock.com/mybigyear

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