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What Are You Selling?

In January 2019, I did a Facebook Live series inside our private Facebook Community called Plan Your Big 2019.  Over 5 days, I talked about simple steps you could take to do ensure you had your biggest year yet in business.

I’m bringing those videos out of the privacy of our group and onto the podcast for two big reasons:

  1. Because each of these concepts I’ll be going over in the next 5 weeks are truly timeless.  It doesn’t matter what month or year it is…you can easily come back to these steps and get yourself re-focused and moving towards what you want in an intentional and productive way.
  2. Because this is typically the time of year when we realize that life has just sorta “happened” over the past few months.  We’re far away from the days when our heads and hearts were in the juice of envisioning what we really wanted to create. Whether we find ourselves a few degrees off of the course we want to be on, completely off track, or maybe even totally clueless as to what the hell we even wanted all those months ago…this will be a universal reminder to reset.

Each of these episodes were made to be quick and actionable…so you can get what you need, put the concepts into action and see results!

Quick little note…because these were done live, I’ll give you the head’s up that you’re gonna hear a little of of “real life” in the background…perhaps a bird chirping a bit, perhaps a little bit of wind as I’m walking…but I did the best I could to make those things as non-distracting as possible, because the concepts are so important!

ARE YOU READY FOR STRATEGIC COACHING?

If you realize, as you go through this series of shows that you are farther from your big goals than you want to be…or that you simply want to move more efficiently and effectively – and more joyfully – in the direction you want your business to go, then let’s see how I can help you as a coach and strategist.  I’ve opened up a few new spots for short term private coaching clients and am ready to help you. This could look like a 3 hour intensive to get you unstuck, a power day to get you fully charged to move ahead or even 12 weeks together to really jumpstart you into your vision…whatever it is you need, I’m here for you!  You can fill out a quick application to work with me at http://bizwomenrock.com/workwithkatie   

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WHAT ARE YOU SELLING?

People cannot buy what they don’t understand!

So…What are you selling?

If your answer is “website services” or “branding” or “social media services,” you’ve got a bit of work to do.  

Because in order to hit those goals you just identified for your business, you need to be VERY CLEAR ON THE HOW.

What can people buy from you?  

I call this your OFFERING.

Today, I’m going to go over the 4 questions you must answer in order to be clear on what your offering is so you can attract the person who must have it!

Ask yourself these 4 questions…

  1. What are the features?  What are the actual deliverables?
  2. What are the benefits?
  3. Who is this offering for?
  4. How much is it?  I give you some guidance here on how to come up with your happy price.

The more clear you are on your offerings, the more you will know exactly what to do to invite customers into them!

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