{"id":1359,"date":"2014-09-29T00:30:21","date_gmt":"2014-09-29T05:30:21","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=1359"},"modified":"2017-09-25T09:39:33","modified_gmt":"2017-09-25T14:39:33","slug":"susan-petersen-building-a-5-million-baby-moccasins-empire","status":"publish","type":"post","link":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/","title":{"rendered":"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire"},"content":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_8006\"><audio class=\"wp-audio-shortcode\" id=\"audio-1359-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3?_=1\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=1359-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Susan_Petersen.mp3\">Download<\/a><\/p><p>How do you\u00a0become a Biz woman who ROCKS?<\/p>\n<h1>Listen to our Interview with Susan Petersen\u00a0of Freshly Picked\u00a0to find out!<\/h1>\n<p>Susan is a powerhouse! She started her company\u00a0<em>Freshly Picked<\/em>\u00a0after she was desperate to find a moccasins for her son, since they were the only shoe that would actually stay on him! \u00a0But, when she couldn&#8217;t find anything, she made her own. \u00a0Though she admits she was not the best sales person nor designer, her company has skyrocketed as her unique design has found a huge audience of moms who are loving them! In this inspiring interview, Susan shares really intimate details about how she went from\u00a0having panic attacks because she was doing everything herself to hiring her first employee to building a $5 million business! \u00a0She was also featured on Shark Tank and her business has boomed!<\/p>\n<p>&nbsp;<\/p>\n<h2>Susan&#8217;s\u00a0Kick-A$$ Quotes:<\/h2>\n<blockquote><p>I\u2019m a really hard worker and I think that has been able to get me through the dumb things that I\u2019ve done.<\/p><\/blockquote>\n<blockquote><p>That\u2019s how you get to that next step is by breaking everything that you want to do in that year down to what you need to do today to get it accomplished.<\/p><\/blockquote>\n<blockquote>\n<p dir=\"ltr\">It\u2019s not your first hire, but your first fire that makes you a business owner.<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2>Susan&#8217;s\u00a0Favorite 5:<\/h2>\n<p>1. Business Tool:\u00a0Her iPhone<\/p>\n<p>2. Biz Book: eMyth Revisited <i>by Michael Gerber<\/i>\u00a0(<a href=\"http:\/\/www.audibletrial.com\/BusinessWomenRock\" target=\"_blank\" rel=\"noopener\">get a free audio of this book now!<\/a>)<\/p>\n<p>3. Mommy Online Resource:\u00a0Instagram<\/p>\n<p>4. Date Night:\u00a0Dinner and shopping<\/p>\n<p>5. Way to spoil yourself:\u00a0Sunday nap<\/p>\n<p>&nbsp;<\/p>\n<h2>Find out more about Susan and Freshly Picked!<\/h2>\n<p><a href=\"http:\/\/freshlypicked.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1268\" src=\"http:\/\/bizwomenrock.com\/wp-content\/uploads\/2014\/09\/Freshly-Picked.png\" alt=\"Freshly Picked\" width=\"600\" height=\"415\" srcset=\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Freshly-Picked.png 968w, https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Freshly-Picked-300x207.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1><\/h1>\n<h2>Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n<p>If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/biz-women-rock!-katie-krimitsos\/id818183720?mt=2\" target=\"_blank\" rel=\"noopener\">Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<!--powerpress_player--><div class=\"powerpress_player\" id=\"powerpress_player_8008\"><audio class=\"wp-audio-shortcode\" id=\"audio-1359-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3?_=3\" \/><a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\">http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/bizwomenrock.com\/beta\/?powerpress_pinw=1359-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Susan_Petersen.mp3\">Download<\/a><\/p><p>http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3Podcast: Play in new window | DownloadHow do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Susan Petersen\u00a0of Freshly Picked\u00a0to find out! Susan is a powerhouse! She started her company\u00a0Freshly Picked\u00a0after she was desperate to find a moccasins for her son, since they were the only shoe that would actually stay on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127],"tags":[546,551,552,535,473,36,550,1902],"class_list":["post-1359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-baby","tag-freshly-picked","tag-moccasins","tag-online-business","tag-shark-tank","tag-shoes","tag-susan-petersen","tag-susan-petersen-building-a-5-million-baby-moccasins-empire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3Podcast: Play in new window | DownloadHow do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Susan Petersen\u00a0of Freshly Picked\u00a0to find out! Susan is a powerhouse! She started her company\u00a0Freshly Picked\u00a0after she was desperate to find a moccasins for her son, since they were the only shoe that would actually stay on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-29T05:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-25T14:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"268\" \/>\n\t<meta property=\"og:image:height\" content=\"268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/\",\"name\":\"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg\",\"datePublished\":\"2014-09-29T05:30:21+00:00\",\"dateModified\":\"2017-09-25T14:39:33+00:00\",\"author\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg\",\"contentUrl\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg\",\"width\":268,\"height\":268},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World&#039;s Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"https:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/","og_locale":"en_US","og_type":"article","og_title":"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!","og_description":"http:\/\/www.podtrac.com\/pts\/redirect.mp3\/traffic.libsyn.com\/businesswomenrock\/Susan_Petersen.mp3Podcast: Play in new window | DownloadHow do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Susan Petersen\u00a0of Freshly Picked\u00a0to find out! Susan is a powerhouse! She started her company\u00a0Freshly Picked\u00a0after she was desperate to find a moccasins for her son, since they were the only shoe that would actually stay on [&hellip;]","og_url":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/","og_site_name":"Biz Women Rock!","article_published_time":"2014-09-29T05:30:21+00:00","article_modified_time":"2017-09-25T14:39:33+00:00","og_image":[{"width":268,"height":268,"url":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg","type":"image\/jpeg"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/","url":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/","name":"BWR 103: Susan Petersen: Building a $5 Million Baby Moccasins Empire - Biz Women Rock!","isPartOf":{"@id":"https:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage"},"image":{"@id":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage"},"thumbnailUrl":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg","datePublished":"2014-09-29T05:30:21+00:00","dateModified":"2017-09-25T14:39:33+00:00","author":{"@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizwomenrock.com\/beta\/susan-petersen-building-a-5-million-baby-moccasins-empire\/#primaryimage","url":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg","contentUrl":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Susan-Petersen.jpg","width":268,"height":268},{"@type":"WebSite","@id":"https:\/\/bizwomenrock.com\/beta\/#website","url":"https:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World&#039;s Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"https:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":4,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"predecessor-version":[{"id":4992,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1359\/revisions\/4992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/1269"}],"wp:attachment":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}