{"id":1384,"date":"2014-10-27T00:30:47","date_gmt":"2014-10-27T05:30:47","guid":{"rendered":"http:\/\/bizwomenrock.com\/?p=1384"},"modified":"2017-09-25T09:32:18","modified_gmt":"2017-09-25T14:32:18","slug":"alex-ostrow-a-new-way-to-metric-your-business-success","status":"publish","type":"post","link":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/","title":{"rendered":"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success"},"content":{"rendered":"
<\/div>\n

 <\/p>\n

How do you\u00a0become a Biz woman who ROCKS?<\/p>\n

Listen to our Interview with Alex Ostrow\u00a0of the WhyWhisper Collective\u00a0to find out!<\/h1>\n

Alex Ostrow’s fell in love with companies making a conscious social impact when she began volunteering for an animal shelter. So moved by their mission and her desire to use her skills to help them, she quit her full time job to work there! The path of her career since has been the culmination of social media, marketing and social change. She began her company\u00a0WhyWhisper Collective<\/em> as a way to match a customized team of talented freelancers with the marketing needs of companies and non-profits who want to engage the world with their messages and create meaningful action! In this inspirational interview, Alex shares what inspired her to start her company and how she’s created an entirely different way to measure her company’s success (it’s not what you think!).<\/p>\n

 <\/p>\n

Alex’s\u00a0Kick-A$$ Quotes:<\/h2>\n

Our lives are very short and it doesn\u2019t make sense to continue down a path that we\u2019re not passionate about.<\/p><\/blockquote>\n

When you\u2019re passionate about something, the way that you work changes.<\/p><\/blockquote>\n

\n

Life is bigger than our to-do lists and our companies.<\/p>\n<\/blockquote>\n

<\/h2>\n

Alex’s\u00a0Favorite 5:<\/h2>\n

1. Biz Book: Daring Greatly\u00a0by Brene Brown<\/em>\u00a0<\/em>(get a free audio of this book now!<\/a>)<\/p>\n

2.\u00a0Business Tool:\u00a0Asana and Freshbooks<\/p>\n

3.\u00a0Non-Profit: DoSomething.org<\/a> and DonorsChoose.org<\/a><\/p>\n

4.\u00a0Food: sushi and Mexican!<\/p>\n

5.\u00a0Social Media Platform: Twitter! (Alex’s Twitter HERE!<\/a>)<\/p>\n

 <\/p>\n

Find out more about Alex and WhyWhisper Collective!<\/h2>\n

 <\/p>\n

\"WhyWhisper\"<\/a><\/p>\n

<\/h1>\n

Love the Biz Women Rock podcast? \u00a0Rate the show!<\/h2>\n

If you love this show, I would so appreciate you rating and commenting about the show in iTunes! \u00a0Just click HERE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Alex Ostrow\u00a0of the WhyWhisper Collective\u00a0to find out! Alex Ostrow’s fell in love with companies making a conscious social impact when she began volunteering for an animal shelter. So moved by their mission and her desire to use her skills to help […]<\/p>\n","protected":false},"author":2,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1127],"tags":[578,1894,41,85,580,20,579],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-alex-ostrow","tag-alex-ostrow-a-new-way-to-metric-your-business-success","tag-marketing","tag-non-profit","tag-social-impact","tag-social-media","tag-why-whisper-collective"],"yoast_head":"\nBWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!\" \/>\n<meta property=\"og:description\" content=\"  How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Alex Ostrow\u00a0of the WhyWhisper Collective\u00a0to find out! Alex Ostrow’s fell in love with companies making a conscious social impact when she began volunteering for an animal shelter. So moved by their mission and her desire to use her skills to help […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz Women Rock!\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-27T05:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-25T14:32:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"243\" \/>\n\t<meta property=\"og:image:height\" content=\"243\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Krimitsos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Krimitsos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/\",\"name\":\"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!\",\"isPartOf\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg\",\"datePublished\":\"2014-10-27T05:30:47+00:00\",\"dateModified\":\"2017-09-25T14:32:18+00:00\",\"author\":{\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg\",\"contentUrl\":\"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg\",\"width\":243,\"height\":243},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#website\",\"url\":\"https:\/\/bizwomenrock.com\/beta\/\",\"name\":\"Biz Women Rock!\",\"description\":\"Inspiring Interviews With The World's Most Incredible Business Women\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5\",\"name\":\"Katie Krimitsos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g\",\"caption\":\"Katie Krimitsos\"},\"url\":\"https:\/\/bizwomenrock.com\/beta\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/","og_locale":"en_US","og_type":"article","og_title":"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!","og_description":"  How do you\u00a0become a Biz woman who ROCKS? Listen to our Interview with Alex Ostrow\u00a0of the WhyWhisper Collective\u00a0to find out! Alex Ostrow’s fell in love with companies making a conscious social impact when she began volunteering for an animal shelter. So moved by their mission and her desire to use her skills to help […]","og_url":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/","og_site_name":"Biz Women Rock!","article_published_time":"2014-10-27T05:30:47+00:00","article_modified_time":"2017-09-25T14:32:18+00:00","og_image":[{"width":243,"height":243,"url":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg","type":"image\/jpeg"}],"author":"Katie Krimitsos","twitter_misc":{"Written by":"Katie Krimitsos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/","url":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/","name":"BWR 113: Alex Ostrow: A New Way to Metric Your Business Success - Biz Women Rock!","isPartOf":{"@id":"https:\/\/bizwomenrock.com\/beta\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage"},"image":{"@id":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage"},"thumbnailUrl":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg","datePublished":"2014-10-27T05:30:47+00:00","dateModified":"2017-09-25T14:32:18+00:00","author":{"@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizwomenrock.com\/beta\/alex-ostrow-a-new-way-to-metric-your-business-success\/#primaryimage","url":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg","contentUrl":"https:\/\/bizwomenrock.com\/beta\/wp-content\/uploads\/2014\/09\/Alexandra-Ostrow.jpg","width":243,"height":243},{"@type":"WebSite","@id":"https:\/\/bizwomenrock.com\/beta\/#website","url":"https:\/\/bizwomenrock.com\/beta\/","name":"Biz Women Rock!","description":"Inspiring Interviews With The World's Most Incredible Business Women","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizwomenrock.com\/beta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/6722c978698b3cbf05df315a70908de5","name":"Katie Krimitsos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizwomenrock.com\/beta\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87e983f91bd300b5572a2f6035b7580329bbd8c73506496f6be300a26cf12b00?s=96&d=mm&r=g","caption":"Katie Krimitsos"},"url":"https:\/\/bizwomenrock.com\/beta\/author\/katie\/"}]}},"_links":{"self":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/comments?post=1384"}],"version-history":[{"count":5,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1384\/revisions"}],"predecessor-version":[{"id":4983,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/posts\/1384\/revisions\/4983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media\/1386"}],"wp:attachment":[{"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/media?parent=1384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/categories?post=1384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizwomenrock.com\/beta\/wp-json\/wp\/v2\/tags?post=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}