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BWR 141: Love Bacon? How a Small Scale Farm Produces Big Scale Results with Heather Sandford

How do you become a Biz woman who ROCKS?

Listen to our Interview with Heather Sandford of The Piggery, Inc!

Heather Sandford is a butcher and a farmer.  She and her husband started The Piggery in 2007 because they had a personal love of self-sustaining food and nature.  They opened up their farm and by simple demand, started selling fresh pork from their farm-raised pigs at the local farmer’s market.  Six weeks later, dozens of people were waiting in line!  In this incredible interview, Heather talks about her business, why she’s so passionate about providing a local farm fresh option to her community, how she’s grown by word of mouth marketing and how she acquired a USDA license to start her wholesale business!  Listen to Heather talk about one of their darkest moments and how she’s stayed true to her core competency.

 

Heather’s Kick-A$$ Quotes:

I love helping my customers directly, but I’m not really helping the business if I don’t get off the floor, if I don’t trust my manager, if I don’t just let them do what they need to do.

It’s hard to do everything.

Even though we can make great charcuterie and good meat, are we good business people?

Heather’s Favorite 5:

1. Animal: liger (that’s a cross between a tiger and a lion)

2. Book: The Outlander Series by Diana Gabaldon (get a free audio of this book now!)

3. Meal: Heather’s lemon grass pork salad

4. Date night: going out on the town and grabbing a drink!

5. Vacay from the farm: home vacation with thai food.

Find out more about Heather and The Piggery Inc!

The Piggery

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