Growing a Product Business in the Cannabis Industry with Colette Florido
Growing a Product Business in the Cannabis Industry with Colette Florido
When Colette Florido’s dad started showing signs of dementia…and especially when his dementia took a turn for the worst…she decided to find out more about the benefits of marijuana to see if it could help her dad.
After a looooooong process of research – finding out which varietal of the plant was best to use, what form to use it in, what was a quality product to use and how to use it – she found a product for her dad…a hemp-infused coconut oil.
And it worked immediately. “A night and day difference,” Colette says. He went from being combative and rough with his kids and caregivers to so much more mellow and calm.
It worked so well that she became passionate about sharing the benefits with others. So, she created CR World, a company that creates hemp-infused and nutrient-rich products to support a healthy, active lifestyle.
During this conversation, Colette shares…
- Why she decided to put the money and time into creating her OWN product
- Why she initially structured the company as a multi-level company (and why she’s shifting away from that now)
- The biggest ways she’s FAILED at acquiring more customers (which has taught her the BEST ways to attract new customers!)
- How every single product they’ve created has come out of a massive NEED that becomes obvious to her…so she acts on it (this is how she created the topic spray and the pet treats…that’s right, I said PET TREATS!)
- One of the biggest challenges she is experiencing right now (hint: it’s one that all of us have!)
This is such a great conversation about building a business in what feels like the “wild west” of an industry. And Colette has so many wise words to share throughout it all!
Check out more about Colette’s hemp-infused products here → https://comecrworld.com/
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You may have noticed that so many of the women I’ve been bringing onto the show lately are talking about their challenges, changing seasons, transitions or self-doubts. And really identifying how they got – and continue to get – through it all.
Meditation continues to be a tool that so many of them identify as one of the foundational ways they stay tuned into who they are, what’s important to them and how to continue doing the best right thing for them.
Whether you’ve been meditating for years or are a relative newbie, check out the guided meditations on the Meditation for Women podcast. These are meditations I’ve created just…for…you!
I would love for you to take a listen and use it as your own personal library of guided meditations for the exact message you need to hear during all your seasons and transitions and moments of life!
Click HERE to check out Meditation for Women → https://goo.gl/m5YsKx
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Some of my coaching clients come to me because they are so incredibly determined to get to that next phase of their business and they just need some help doing it. Some of my clients come to because they’re so overwhelmed and in the throws of chaos and they come to me for focus and clarity and intentional strategies.
But overall, all of my clients come to me because they crave to do more. To show up more in line with who they are and what they love to do in this world in a way that gives them the business that they love.
Some people call me a business coach, some people call me a business strategist. Others call me their business therapist.
Whatever kind of support you need, that is what I am here to provide. If you are ready to get your business to the next phase that you KNOW you are ready for, or you are so done with all of that chaos and overwhelm and you’re ready to make some serious moves, and push through that chaos, then lets chat.
Right now I have spots open for private clients. And if you are ready for the clarity, and the results, and ultimately the joy that comes along with a customized support then working privately with me might be exactly what you need.
Go to bizwomenrock.com/workwithkatie and go schedule a free 15-minute match session that you and I can get on a call and make sure we are the perfect match
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