The Anatomy of a Profitable and Powerful Presentation with Dustin Mathews of Speaking Empire
In our previous episode with Jane Atkinson, we learned all about the business of speaking – what your Keynote page should look like on your website and how to charge for your presentations. And today’s episode is the PERFECT compliment for you if you are doing any sort of presentations – keynotes, online webinars, live workshops and more! I’m honored to have my good friend Dustin Mathews on the show to share with you the exact anatomy of a powerful and profitable presentation!
Dustin’s background as a very successful online marketer positioned him perfectly to co-found Speaking Empire, a company that helps clients make more money and have a bigger impact by perfecting their presentations. His book No BS Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Selling Anything with Webinars, Online Media, Speeches, and Seminars (mouthful, I know) goes through the exact formula to use when giving presentations! And on today’s show, he literally goes step by step through it all!
We talk about…
* what you should do to PREPARE for your presentation (what can you do before you ever show up that will dramatically impact your ability to communicate and sell)
* what a powerful INTRO looks like (and why it’s not what you think it is)
* why telling your STORY is the perfect way to enrapture your audience (and what that story must have in order to connect)
* what the OFFER is (nope…this is definitely not what you think!)
* how you ideally structure the BODY of your presentation so you are teaching, but not over-teaching
* the different types of CLOSES and how to ultimately make your audience do what you want them to do! (not in a yucky way, of course).
Seriously, Dustin delivers the goods!!!
I’ve been doing presentations for a decade and having this conversation brought up so many ah-has and OMGs…giving me great, practical ways to tweak my presentations to get results and I know you’ll feel the same!
Check out Dustin’s book here (highly recommended!) → http://nobspresentations.com
And you can check out more about Speaking Empire here → http://www.speakingempire.com/
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Katie!
Thank you for having me on. This was exceptionally fun. Still no baby – but any day now 😉