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BWR 196: The Accidental Entrepreneur: The Chicken Chick Kathy Mormino

How do you become a Biz woman who ROCKS?

Listen to our Interview with Kathy Mormino, The Chicken Chick to Find Out!

Kathy Mormino became The Chicken Chick because she loved her chickens, wanted to share the abundance of eggs her chickens had produced and wanted to create custom egg carton labels.  When she couldn’t find any, she made her own.  Kathy is a social media super brand…with almost 1/2 million likes on her Facebook page, 28,000 followers on Pinterest, 750,000 views on her YouTube videos and hundreds of regular comments on her blog posts, she knows a thing or two about building her brand online.  Listen to this incredibly intimate interview with Kathy about her journey as the “accidental entrepreneur,” what strategies she employs to get engagement on her social media platforms and the biggest challenge she’s having in her business!

 

Kathy’s Kick-A$$ Quotes:

People like to know that they their problems are not unique, the issues they’re having are issues that other people are having.

If there’s a model for solving a problem already, why should you have to go through the school of hard knocks to figure it out?

The biggest mistake businesses make on Facebook is not to engage with fans.

Find out more about Kathy and The Chicken Chick!

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