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How do you go after the big boys to change an entire industry?

Listen to our Interview with Jessica Tenuta Co-Founder of Packback to find out!

In October 2013, Jessica Tenuta’s co-founders of Packback entered the Shark Tank!  Their company is the marriage of Redbox and Kayak for the student textbook industry, offering college students the opportunity to buy on-demand textbook chapters as they need them.  In this inspiring interview, Jessica talks about how they’ve convinced some major publishing players in the industry (McGraw Hill) how their new way of connecting students to their educational material is revolutionizing the industry.  She also discusses the effects Shark Tank – and having Mark Cuban as an investor – has had on their company!

Jessica’s Kick-A$$ Quotes:

I think all that stuff that happens after is even more important than what airs on the show, even though it’s not that glamorous.

I think there are a lot of different ways to experience an entrepreneurial journey and to grow a company.

 As soon as you feel 100% ready, you waited too long.

Find out more about Jessica & Packback!

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