BWR 230: How to Build a Niche Media Empire with Deborah Heisz
How do you become a Biz woman who ROCKS?
Listen to our Interview with Deborah Heisz of Live Happy to Find Out!
Deborah Heisz is the Co-Founder of Live Happy, a media company that produces a print magazine and a robust online platform! Between their physical and online magazine subscriptions, they have a circulation of 400,000 people! In this incredible interview, Deborah talks about her experience as one of the people who helped launch the current SUCCESS Magazine and how that experience has impacted Live Happy. We talk about the best strategies she has for building an audience, what works for traffic generation, and what she does when things aren’t so pretty!
Deborah’s Kick-A$$ Quotes:
The death of the magazine is greatly exaggerated. The reality is that niche publications, publications that serve audiences that can’t get that information anywhere else are thriving and growing.
We aren’t doing anything revolutionary…it’s not about doing the unusual. It’s about doing the ordinary and executing on it everyday.
You have to treat even the people who are never going to give you their contact information like a customer by continuing to give them a product…which will enhance their lives.
Find Out More about Deborah and Live Happy!
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