BWR 052: Celeste Hilling: Innovating the Skin Care Industry
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How do you create a specialized product that is high in demand all over the world?
Listen to our Interview with Celeste Hilling, Founder of Skin Authority to find out!
Celeste Hilling has brought technology and innovation to the skin care industry for the past 10 years. Her company, Skin Authority has been created after years of testing tens of thousands of people, seeing what worked and what didn’t. What makes Skin Authority so different is not only their incredible products, but their entire attitude of treating skin care like a lifestyle choice. Skin coaches conduct interviews with clients, figuring out lifestyle, schedules, current routines and what their skin goals are. Based on this analysis, they create a customized package of products and work with clients for months to ensure they’re getting results. It’s an entirely new way of approaching skin care! Celeste continues to put a ton of time into educating herself about her industry so that she can innovate her products. In this inspiring interview, you’ll hear why her company has grown into the double digit millions and why her products are all over the world!
Celeste’s Kick-A$$ Quotes:
Know something from the ground up because if gives you such a better opportunity to be innovative.
You don’t want to fix something that’s broken when you now have it out in the hands of millions of people. It’s very expensive and it can tank your company.
That is THE best PR/Advertising is to spend the money to take care of your customers because in the end, they will help build your business.
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