How do you become a Biz woman who ROCKS?

Listen to our Interview with Lisa Delorme of Rent Frock Repeat to Find Out!

Lisa Delorme had over a decade of corporate experience under her belt when she began looking for something that would be more fulfilling.  She found her answer in a dress rental company…a service that she herself was searching for but was not offered in Canada!  So she and her partner started Rent Frock Repeat as an eCommerce business in 2011.  In this incredible two-part interview (I didn’t want to stop, there is soooo much great info here!), Lisa reveals why they transitioned from an online-only business to opening showrooms around the country, why they decided to bring on investors a few years into their growth and how they’ve strategically used data to discover who their market really is (rather than going with who they “think” it is) and let that data lead their business decisions!  She is amazingly brilliant and even discusses her biggest lesson as an entrepreneur (listen for it in the last two minutes of the interview!).

Lisa’s Kick-A$$ Quotes:

There’s been a freedom in knowing that I don’t know it all.

Sometimes money kills the creativity.

It’s not just about fit for us, it’s about engaging with the brand…it’s about service.  The service has become so impeccable, that we’ve even recognized that it’s part of our marketing.

Find out more about Lisa and Rent Frock Repeat!

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