BWR 142: Got Goat Milk? The Secret to Getting and Keeping Loyal Customers with PJ Jonas
How do you become a Biz woman who ROCKS?
Listen to our Interview with PJ Jonas of Goat Milk Stuff to Find Out!
You’re going to LOVE PJ! PJ Jonas, her husband and her 8 children run Goat Milk Stuff, a company that produces products that contain the goat milk produced from the goats on her farm in Indiana! Her initial and most well known product is her goat milk soap, which has successfully fulfilled a huge need in the market! In this amazing interview, PJ shares what it’s like to train and work with her kids, how she’s grown the business to a 7 figure company and her secrets to opening up the opportunity for customers to engage with you so you can create loyal customers! This entrepreneur is a power house!
PJ’s Kick-A$$ Quotes:
It’s not a matter of sitting at your table and enjoying the act of creating…you have to figure out how to market that, and in order to market that you have to figure out what your customers actually want.
It takes a lot of effort and time to train that person, to follow up on that person, to be with them as they’re learning, but if you can invest that time and have that longer term view, over time you can accomplish so much more.
If you can get your customers talking about your product to other people, that’s the best form of advertising because they will sell your items for you.
PJ’s Favorite 5:
1. Biz Book: Lady on the Hill by Howard Covington (get a free audio of this book now!)
2. Thing to do in her biz: kidding season! Deliver and care for the baby goats!
3. Way to goof off with the fam: breakdance on the table, run to the creek…anything to break up the mood!
4. Thing to do for alone time: read and yoga
5. Way to keep calm: Think about the paparazzi plague…(listen and you’ll understand)
Find Out More about PJ and Goat Milk Stuff!
Check Out Today’s AWESOME Sponsors!
PostcardMania – Your number one choice for PROVEN Marketing that produces results!
LinkedIn Focus – Only the most effective strategies that help you reach your business goals!
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2 Responses to BWR 142: Got Goat Milk? The Secret to Getting and Keeping Loyal Customers with PJ Jonas
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This was an awesome episode Katie! I learned so much about running a business successfully and staying true to self at the same time! Very inspirational! Great job as always. So love your enthusiasm, upbeat music and even the informative interviews with your sponsors ! Great tips with each one. The only ads I don’t skip over on podcasts! It’s amazing to see how far you’ve come this last year since you first started! You are truly an amazing business woman!
Jackie, wasn’t PJ awesome!!?? (PS: she sent me some samples of her soap and you gotta try it…they’re amazing!) It makes me so happy you get so much out of the interviews! And thanks for the growth comments…it’s been an amazing ride that you’ll continue to be a part of! 🙂