BWR 022: Kari Block: An Agricultural Invention That Earns Millions For NOT Killing Rodents

Published March 31, 2014 | By Katie Krimitsos

How do you build a multi-million dollar business with rodents?

Listen to our Interview with Kari Block, Founder of Earth-Kind to find out!

From an early age, Kari Block was an environmental activist who understood the circle of life of all living things. After a run-in with death, she did a lot of soul searching to figure out what she was meant to do. Having married a farmer, she began to see opportunity all around her. She developed her first product Fresh Cab as a way to eliminate the huge mouse problem on the farms without killing them. She is a creative inventor who has built a $5 million dollar business by creating a market (environmentally friendly products) in an industry where that didn’t exist at all. Listen in for Kari’s incredible story on how she’s built Earth-Kind!

Kari’s Kick-A$$ Quotes:

Our products are just really a vehicle for what we’re ultimately doing which is creating a kinder earth for everybody.

Trust your gut and stick with the WHY!

I hire people that I’d go to the end of the earth for.

Katie’s Favorite Take-a-Ways

Handicap Team Members Are Integral To Success

Kari maintains a very robust team, many of whom are handicapped. She realized that those who are handicapped often thoroughly enjoy repetitive and regular activities, which is a perfect fit for the manufacturing of Kari’s products. The love and equality with which she integrates those with disabilities into her company is incredibly touching!

Awesome Customer Service Creates Clients for Life

Kari is proud that they have less than 1% return rate. And of those who do call, their issue with the product inevitably is that they weren’t using it correctly. What does her customer service team do? They guarantee that they will refund the money. Then they go through and get to the bottom of why they weren’t satisfied, which usually leads to a tutorial on how to use it properly so they can get the best results. AND they’ll send them another free product.