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How do you build a brand of products by telling the story first?

Listen to our Interview with Kitt Shapiro, Founder of Simply Eartha to find out!

Kitt Shapiro is the daughter of the famous Hollywood actress and singer, Eartha Kitts.  You may best know Eartha from her role as Cat Woman in the Batman TV series, the original singer of the song Santa Baby, which was specifically written for her, and the voice of Yzma in The Emperor’s New Groove, amongst MANY other accomplishments.  She was an amazing, down-to-earth woman who truly loved the power of words.  Kitt began her company, which takes her mother’s “Kitt-isms” and places them beautifully on accessories like bracelets, candles and pillows.  Kitt has done a brilliant job of building her business by telling the STORY of her mother and what the sayings mean so that clients can truly connect with her products.  In this inspiring interview, Kitt tells a gorgeous story about her mother and the story of her growing business.  

Kitt’s Kick-A$$ Quotes:

It was very deliberate to make it a story, because I think that’s what separates one brand from the other.

Sometimes it really is just about picking up the phone and taking a stab at it and realizing that the worst thing that could happen is someone saying no.

You don’t just put it out there, you do something with it.

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