When Nicole Cruz came to me, it became apparent that she wanted to build a business so she could put herself out of business.  

Let me explain.  

Nicole is a registered dietician and for 10 years, she’s been seeing clients one on one – mostly young girls and teenagers who have eating disorders or disordered eating and who want to heal their relationship with body and food.  

As a mom of three littles and fueled by her desire to help prevent more kids from having such challenges, she started Joyful Eating for Your Family, a brand whose mission it is to help parents teach their kids how to have a healthy relationship with food.  

When we began working together, she had just started the private Facebook Group (https://www.facebook.com/groups/joyfuleatingforyourfamily/) and had an Instagram account.

Fast forward, Nicole has solidified her message and stepped into her passionate voice to help families.  Her Facebook Group has over 2,000 members, her Instagram account is followed by over 8,100 people and over 1,200 people have subscribed to her email list.  

She’ll release her first book in early 2020, is creating paid-for online workshops/webinars and has plans to build out a signature course…all that will help her serve her community.  

During our conversation, Nicole shares…

• How she’s been able to step into a message that is controversial (at least seen as “going against the grain”) and how she’s dealt with it.
• What the process of productizing her knowledge through guides, books and webinars has been like.
• The process her book has gone through…from originally being the first paid product she would offer to it being her sugar manifesto that is branding her as the expert!
• What negative self-beliefs have come up for her along the way and the mindset shifts she’s had to have in order to keep going.

I know you’ll be as inspired by Nicole as I am!  You can find out more about her here —> http://nicolecruzrd.com/