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How do you ride the front of the social media wave and leverage it into a huge business?

Listen to our Interview with Shama Kabani, Founder of The Zen Media Group to find out!

In 2008, Shama was a college student fascinated with social media.  She wrote a paper on why people use Twitter (back when Twitter had just 2,000 users!) and ignited a flame of interest that has only brightened since.  Out of sheer curiosity and passion, she began speaking and writing on the topic and quickly earned a reputation as someone who really “got” it.  Her book “The Zen of Social Media Marketing” is one of Amazon’s best sellers and is used as a part of the curriculum in many universities.  She’s been named one of the top 30 under 30 Entrepreneurs in America and Entrepreneur Magazine has labeled her THE Zen Master of Marketing.  Her unique vantage point about the power of social media has proven successful for her company.  Experiencing 400% growth annually since she began in 2009, her team of 30 manages the full range of digital marketing needs.  She’s a total rockstar!

Shama’s Kick-A$$ Quotes:

I believe you should practice what you preach.  There wasn’t a single thing we were telling the clients to do that we weren’t doing ourselves.

We never try to convert people.  We just baptize those who are ready.

Companies that are going to do really well are integrating things.  They’re making sure that every tactic plays off another tactic.  There’s nothing that happens in a silo.

Katie’s Favorite Take-a-Ways

Shama Has No Sales Team

I was shocked to hear that The Marketing Zen Group has no sales team.  Shama’s business has been growing 400% each year since it started in 2009 by referrals and inbound calls.  Wow.

Don’t Convince Someone To Buy Your Services

Shama was very clear that she doesn’t do anyone any good were she to convince her potential clients to buy into her services.  She manages expectations very well by making sure that the clients who come on board already know they need the kind of services she provides.  All she has to do is create the best plan for them!

Shama’s Favorite Business Books

Blue Ocean Strategy by W. Chan Kim and Renee Mouborgne

And, of course…Shama’s killer book! The Zen of Social Media Marketing by Shama Kabani

Want to know more about Shama?  Check out her website!