How do you become a Biz woman who ROCKS?

Listen to our Interview with Lena Phoenix of Xero Shoes to find out!

Okay, I was a skeptic, but Lena Phoenix has made a believer out of me!  Her company Xero Shoes are lightweight performance sandals that people wear for running (yes, running!), hiking, walking, yoga and just about everything else you can imagine.  It’s for the person who hates wearing shoes, the athlete who isn’t happy with their bulky and ill-fitting normal shoe wear and everyone in between.  In this inspiring interview, Lena talks about how the company got started, how they drive traffic to their website (the majority of their sales happen online!), what she does when sh*% hits the fan and all about her experience going on Shark Tank!

Lena’s Kick-A$$ Quotes:

Being in footwear is very much about building a successful brand.

We made sure that we knew our numbers upside down and backwards.

Your website really needs to be optimized for conversion.

Check Out Lena & Her Husband Steven On Shark Tank!

(Yes, I know there are Spanish subtitles…this is a third party since the original videos are not available!)

Find out more about Lena and Xero Shoes!

Show The World Your Shark Selfie!

We’re celebrating Shark Week on the Biz Women Rock podcast by featuring women who have been on Shark Tank…and survived!  To spread the word about these incredible stories – and to have a ton of fun – business women from all over the world are taking shark selfies with the fabulous graphics that I had made just for you!  Print them out or just hold up your iPad or computer, snap and share on Facebook and Twitter!  Just click HERE to access all the fun graphics!  Make sure to tag #BizWomenRock and #KatieKrimitsos so I can see you!

Click HERE to Participate in Shark Week!

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