BWR 060: Gail Federici: How to Build a Global Brand of Haircare Products (John Frieda Brands!)

Published June 27, 2014 | By Katie Krimitsos

How do you build a global haircare products brand?

Listen to our Interview with Gail Federici, Founder of Federici Brands to find out!

Gail Federici may be best known for business partnership she had with hair stylist celebrity, John Frieda. She and John had a super successful partnership that grew a global brand, bringing products to market like Frizz Ease and Sheer Blonde that women (like me) go nuts over! After selling the company, she started Federici Brands, whose major products are Time Bomb, a line of skin care and Color Wow Root Cover Up. She reassembled her all-star team of beauty innovators and thought leaders to continue the legacy of break-through technologies and problem-solution products. In this incredible interview, Gail goes into detail about her partnership with John, how they grew their company on such a big scale, what her experience was selling the company and how she’s been totally rockin’ it bringing her new brand to the public!

Gail’s Kick-A$$ Quotes:

By sheer will and strategy and a lot of hours and blood, sweat and tears, you get there.

We had to play the game a different way – our way – we couldn’t play the same game as the big players that were in there and even have a chance of succeeding at all, so we had to find what was unique to us.